Mark Ford, Executive Vice President, Chief Revenue Officer Global Advertising, is responsible for driving advertising sales revenue at Time Inc. by delivering new Time Inc. ad products to partners and drawing on the company’s premium content, scale, data and insights across all media platforms, including mobile, social, video, OTT, programmatic, native and branded content, content verticals, data platforms and people-based targeting.
In his role, Ford oversees Time Inc.’s US sales organization, including the Category, Brand and Digital sales teams. In addition, Ford oversees INVNT, Time Inc.’s global brand communications and live media agency, and Media Networks Inc., which develops new techniques in targeted media, native advertising and branded content. He also serves on the board of Viant, Time Inc.’s people-based data targeting company.
A 32-year veteran of Time Inc., Ford has driven innovation and revenue for some of the world’s biggest media brands through multi-platform product development, digital and international expansion, licensing and retail initiatives, all while focusing on nontraditional publishing. Notably, Ford launched The Foundry, Time Inc.’s state-of-the-art creative lab and content studio.
As EVP of Time Inc. and President of Time Inc.’s Sports Group, Ford launched new digital initiatives and TV programming, expanded editorial franchises and partnerships and drove consumer circulation and global business development for Sports Illustrated, SI For Kids and Golf. Under his leadership, the Sports Group released new mobile and social platforms and brand extensions, and it expanded its successful event marketing business. SI was named to Adweek's 2011 list of the media industry's hottest brands.
As President of Time Inc.’s News & Sports Group, Ford cultivated new revenue streams for iconic Time Inc. brands, such as Time, Fortune, Money, CNNMoney and Sports Illustrated. He managed strategic planning, acquisitions, consumer/trade promotion, manufacturing/printing and operations for the brands. During this time, Ford was named to Businessweek’s 2008 list of the Most Influential People in Sports Business and Mediaweek’s 2010 list of industry innovators.
While at Time Inc., Ford has also served as President of Time4 Media, the network of 17 enthusiast magazines later sold to Bonnier, and he was a key member of the Entertainment Weekly launch team in 1989. Ford began his Time Inc. career as a divisional sales manager for Time in 1985. Prior to his first role at the company, he held positions at J. Walter Thomson and Hearst Corporation.