NEW YORK, February 13, 2012 – CookingLight.com had a record-setting month in January, with significant growth in key metrics, including unique visitors, page views, natural search, social media referrals and mobile.
In January, the site grew to a record 2 million unique visitors and 20 million page views, up 47% and 57% year-over-year, respectively. In addition, consumer engagement with the site grew in January, with average page views per unique visitor up 7% year-over-year. (Source: comScore, January 2013) This tremendous growth is a result of increases in natural search, up 34%, and social media referrals, up 114%. Natural search saw gains in health- and nutrition-related terms like "low-calorie recipes," "quinoa recipes," and "kale recipes," as well as traditional favorites like "chicken" and "soups." On the mobile front, unique visitors to the mobile-optimized version of CookingLight.com were up 62% month-over-month. (Source: Omniture January 2013)
"January has always been a big month for CookingLight.com because consumers flock to the site for recipes and nutrition advice to help with their New Year's resolutions to lose weight, cook more, or eat healthier," says CookingLight.com Editor Allison Long Lowery. "To capitalize on this important time of year, we put together a comprehensive editorial package—Start Your Year Off Light—that complements and builds on the print feature in the January/February issue, with a custom calendar for 31 days of tips, recipes, and sparks of inspiration, a sweepstakes and a social media campaign across multiple platforms."
About Cooking Light and CookingLight.com
At 25 years, Cooking Light is the nation's leading epicurean magazine brand with the largest audience and most epicurean editorial. Cooking Light is the only epicurean brand positioned where great food meets good health. The brand delivers innovative recipes, nutrition advice, and resources to live a healthful lifestyle via its magazine, website, and portfolio of cookbooks; across all tablets; through the highly-acclaimed Cooking Light Quick & Healthy Menu Maker app; and on social media platforms including, Facebook (Facebook.com/CookingLight), Twitter (@Cooking_Light), Pinterest (Pinterest.com/CookingLight) and Instagram. Cooking Light is part of the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S.
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Erin Clinton, Cooking Light