Jonathan Hills Named General Manager of

Jonathan Hills Named General Manager of

February 1, 2012

Value-Driven Brand Taps Industry Veteran to Lead Digital Business

(NEW YORK) – Jonathan Hills was named General Manager of, it was announced today by Publisher Suzanne Quint. Hills is responsible for leading strategic development and business operations for including growing audience, creating partnerships, and overseeing digital content and product development. Hills will report directly to Quint beginning on February 6th.  

"Digital media has completely transformed the way that women think about shopping and saving," said Quint. "Jonathan's proven leadership, enthusiasm for our brand, and expertise across all platforms will help ALL YOU lead this revolution by offering great solutions for both consumers and marketers."

Prior to joining Time Inc., Hills was General Manager of Reader's Digest Digital, where he doubled traffic to a record-breaking high in one year, grew digital revenue through e-commerce, advertising sales and strategic partnerships, and created a multi-platform product development strategy. Prior to that, he was Director of Product Development for World Archipelago Inc. He was Web Site Manager of A&E Television Networks', where he directed content, product and broadband initiatives. He also served as Senior Editor for the Web site of The Mirror, the UK’s second-largest circulation daily newspaper.

The ALL YOU brand has experienced exponential growth in print, digital and social media. Since its launch in 2004, ALL YOU has tripled its rate base from 500,000 to 1.5 million. ALL has grown more than any other magazine-branded Web site in 2011, according to MIN.

"ALL YOU is a powerful, robust, highly differentiated brand with an engaged audience and clear consumer vision," said Hills. "This is an incredible opportunity to grow the brand's influence online, especially now, as consumers recalibrate their spending and seek ways to live better on less."

The ALL YOU brand, geared to the value-driven woman, helps women enjoy life for less. Published by the Time Inc. Lifestyle Group, ALL YOU has an innovative distribution strategy, which combines newsstand sales exclusively through Walmart stores, with nationally available subscriptions. ALL YOU was named to ADWEEK's Hotlist for magazines 10 Under $50-$60 million for four consecutive years (2007-2010) and ranked #3 on Advertising Age's A-List in 2010. is a one-stop savings destination delivering money-saving tips, exclusive high-value coupons, daily free samples, discount offers and local grocery deals. ALL YOU is now available on all tablets.


Jennifer Zawadzinski, 212 522 9046