People.com Mobile Website Adopts Responsive Design

Announces New, Exclusive "Snap Banners"

Hires Full Time Mobile Editor

New York, July 25, 2012 – PEOPLE.com, the No.1 celebrity magazine website, announces the redesigned and newly optimized PEOPLE mobile website (4.5 MM unique visitors per month*), which now adopts responsive design to program content seamlessly across devices – regardless of screen size. With this new mobile experience, PEOPLE is introducing "Snap Banners" — unique and exclusive to PEOPLE mobile — to advertising partners. Snap Banners are eye-catching units that remain fixed on the screen before locking into a position on the page.

As part of PEOPLE.com's commitment to mobile, they have hired Time Inc.'s first full-time mobile editor, who will focus on developing content as part of the mobile site's new "dayparting" strategy. PEOPLE.com's mobile experience will program content based on how users are spending their time in the moment. Whether programming for the morning commute, lunch break, or planning TV tune-in, PEOPLE.com's mobile lineup will complement the optimal times of day for users with content aligning to interest and time spent. The new PEOPLE mobile experience features enhanced content offerings:

      • Exclusive Mobile Programming Determined by Daypart: Content programmed based on how and when users are spending their time on PEOPLE.com mobile—for example, "What You Missed This Weekend," highlighting the top stories from that time;
      • New Social Share Tools: Makes it easier than ever to share content by email, SMS, Facebook, and Twitter;
      • Introduction of "Emoticomments": Allows users to react instantaneously to content with the introduction of story-based emoticons where users can click on how the content makes them feel;
      • Integrated Commenting across Mobile, Desktop, and Tablet: Ensures readers are always part of the conversation — no matter where they are accessing PEOPLE.com content;
      • Mobile-Friendly Gaming.

"Mobile is increasingly where our readers are — whether it's commuting, waiting in line, or kicking back watching TV— and increases in traffic are only trending up," said Liz White, General Manager, PEOPLE Digital. "Delivering a richer, more optimized product to consumers and advertisers is a huge priority for PEOPLE. Our responsive design strategy allows us to do that with better functionality, more content, and expanded social offerings across screen sizes."

"Our expansion and growth in mobile provides another powerful PEOPLE brand touch-point for marketers," adds Karen Kovacs, Publisher, PEOPLE. "Advertisers have embraced our expansion into the new ad formats – i.e. Snap Banners and full-screen takeovers – as a great canvas to connect effectively with this highly engaged audience."

*Source: Nielsen Mobile

About PEOPLE Digital

PEOPLE.com is the No. 1 celebrity magazine website, with more than 13 million unique users a month and more than 1 billion pageviews. Powered by an extensive team of web-dedicated editors and writers, PEOPLE.com provides an unrivaled 360-degree look at star lives via several channels—the A-Z celebrity bio database, News, Photos, Moms & Babies, Pets, TV Watch, Video and StyleWatch. The site's mobile editions are read by more than 4.5 million users each month, while the site's social media extensions reach nearly 5 million fans every day.

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Contacts:

Laurie Coghlan, 212.522.5809 Laurie_Coghlan@timeinc.com

Claudia DiRomualdo, Claudia_DiRomualdo@peoplemag.com