Beauty & Fashion: Beneath The Surface
Time Inc.’s PEOPLE En Español Commissioned an Independent Study Surveying 2,000 Women to Examine the Role that Beauty and Fashion Play in the Lives of Today’s Millennial Latina
NEW YORK, NY (May 5, 2014)—On the heels of last week’s dazzling debut of PEOPLE en Espanol’s annual 50 Most Beautiful issue, today the brand reveals its latest Hispanic Opinion Tracker (HOT) Study, Beauty & Fashion: Beneath the Surface. The findings, featuring new insights on Milliennial Latinas, were unveiled during a power-breakfast presentation at the Time & Life Building in New York City, led by PEOPLE en Español Publisher, Monique Manso.
“In key markets, Hispanic Millennials already represent the country’s majority-- so it was critical to embark upon a study to examine the nuanced psychographics, behaviors and attitudes of this coveted consumer,” said PEOPLE en Español Publisher, Monique Manso. “PEOPLE en Español is #1 in reaching Hispanic Millennial women -- who live and breathe fashion and beauty – and our content offerings, including the recent launch of Chica, speak directly to their wants and needs.”
PEOPLE en Español commissioned New York-based research firm Added Value Cheskin to bring more attention and definition to the Millennial Latina – a group that comprises a third of the brand’s audience -- with the proprietary 2014 HOT study Beauty & Fashion: Beneath the Surface.Results from the study underscore that today’s Millennial Latina is living in two worlds and she uses fashion and beauty to affirm her identity and help shape who she is – on the inside and the outside. Through qualitative research that included 16 in-depth interviews (between New York and Los Angeles), friendship groups and shop-alongs, the study examined women whose lives revolve around fashion and beauty and uncovered what it is that inspires them. The quantitative portion of the study included surveys with 2,000 women, ages 18-34. Participants were comprised of Hispanic women, General Market women and PEOPLE en Español subscribers. About PEOPLE en Español’s Hispanic Opinion Tracker (HOT) Study: For 14 years, PEOPLE en Español has been an industry leader in providing marketers with a comprehensive immersion into the Hispanic marketplace through the Hispanic Opinion Tracker (HOT). Over the years, the brand has observed how Hispanic women are reshaping their roles as they shed traditional standards and become more empowered, confident, independent and assertive. Since its launch in 2000, the HOT Study has evolved into a powerful tool for marketers, by turning data into actionable insights.
About PEOPLE en Español: PEOPLE en Español was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Español reaches an audience of 7.3 million every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Español delivers original editorial content that captures the values, contributions and impact of today's Hispanics in the U.S. The brand’s social media footprint includes 1,000,000 followers on Twitter and over 2,000,000 fans on Facebook. For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit www.PEOPLEEnEspanol.com.
About Time Inc.: Time Inc., a division of Time Warner, is one of the largest branded media companies in the world reaching more than 130 million Americans each month across multiple platforms. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, InStyle, REAL SIMPLE, Wallpaper, Travel + Leisure and Food & Wine, Time Inc. is home to celebrated events and franchises including the FORTUNE 500, TIME 100, PEOPLE's Sexiest Man Alive, SPORTS ILLUSTRATED's Sportsman of the Year, the Food & Wine Classic in Aspen and the ESSENCE Festival.
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Dana Baxter, ESSENCE