This Old House Partners with Wayfair.com to Introduce First E-Commerce Venture

 

This Old House Partners with Wayfair.com to Introduce First E-Commerce Venture

March 19, 2012

  This Old House Shop at Wayfair.com Offers Shoppers Access to Editor-Curated Design and Home Solutions   NEW YORK – This Old House, America's premier home enthusiast brand, and Wayfair.com, the largest online retailer of home furnishings, today unveiled the This Old House Shop on Wayfair.com. This is the first e-commerce venture for This Old House and will allow readers to shop looks and products inspired by the pages of the magazine directly on Wayfair.com. The This Old House Shop will be filled with home furnishings and décor hand-picked by This Old House editors that reflect the magazine's stories and cover features. From ideas on new home projects to tips on when to buy rather than build, the This Old House Shop will offer approachable ideas and solutions through a seamless shopping experience. "This Old House has a rich history of providing inspiration and affordable, actionable ideas for home-owners on everything from repair to décor," said This Old House Editor Scott Omelianuk. "We are really excited about our first step on what will become a site-wide e-commerce venture. Through this partnership, we are making it much easier for readers to improve their homes, express their own decorating style and begin a new home project." "Together with This Old House, we are offering home enthusiasts a new way to engage with ideas and inspiration from one of America's most loved and trusted brands," said Niraj Shah, CEO and co-founder of Wayfair.com. "The This Old House Shop offers a unique window into Wayfair.com's vast selection of home goods – making it easier than ever to find the perfect products to bring a home project or décor idea to life." The This Old House Shop will capture the brand's All-American style in the featured items and will showcase a wide range of home-related products from gardening, home organization, classic styles, tools and more. Upcoming highlights include "A Charming Cottage Kitchen," "Storage Ottomans," "Laundry Room Make-over," "Spring Gardening Must-Haves" and "Woodworking Tools". The Shop will also feature offerings across a variety of categories including furniture, lighting, faucets, textiles, tools and more. The This Old House Shop follows the September 2012 launch of the Coastal Living Boutique on Wayfair.com. (Coastal Living is a Time Inc. Lifestyle Group brand and a sister publication to This Old House.) About This Old House This Old House Ventures Inc. is America's premier home enthusiast brand, netting 50 million multi-media impressions each month through its award-winning television, print, and web properties. The leading consumer publication for home how-to and inspiration, the award-winning This Old House magazine currently has a circulation of 950,000 and reaches an audience of almost six million. This Old House is available on tablets and is published by the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S. About Wayfair.com Wayfair.com offers a zillion things home – the largest selection of home furnishings and décor across all styles and budgets. With more than five million options from 5,000 brands, we are dedicated to helping people find the perfect product at the right price. Our unparalleled selection and superior customer service coupled with the convenience of online shopping makes it easier than ever before to find exactly what you want for your home. Other sites under the Wayfair.com umbrella include AllModern.com, a leading retailer of original modern design, and JossAndMain.com, the fastest growing private sale site for the home. Headquartered in Boston, Massachusetts, Wayfair.com employs more than 1200 people and operates distribution and operations centers in Ogden, Utah and Hebron, Kentucky, and international offices in Galway, London, Berlin and Sydney. The company was recently named one of America's Most Promising Companies by Forbes Magazine.
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Contacts: Lori Lefevre Wells, This Old House, 914.630.0961 lori@lorilefevre.com Jennifer Carpenter, Wayfair.com, 617.502.7595 jcarpenter@wayfair.com