Company Profile
Time Inc., a Time Warner company, is the largest magazine publisher in the U.S. and U.K., and the third-largest publisher in Mexico. Time Inc.'s popular brands and successful franchises extend to online, television, cable video on demand, satellite radio, mobile devices, events and branded products.
Nationally and globally, Time Inc. titles make their mark. Each month, one out of every two American adults reads a Time Inc. magazine, and more than one out of seven who are online visit a Time Inc. Web site. Every minute, more than 100 Time Inc. titles are sold in the U.S. People magazine reaches more than 40 million adults with every issue, the most of any U.S. consumer magazine. The Sports Illustrated annual Swimsuit Edition franchise, which includes the magazine, video, calendars and Web site, is the most profitable of any single magazine-branded franchise. Worldwide, Time Inc. magazines, including Time Inc.'s IPC Media Unit in the U.K. and Grupo Editorial Expansion in Mexico, are read nearly 250 million times each month by approximately 145.5 million adults.
Through Time Inc.'s aggressive digital initiatives, the company has experienced great success online; its Web sites attract more than 25 million unique visitors each month, more than double the audience of the next-largest magazine publisher. CNNMoney.com is the largest business and financial Web site among vertical sites and the fourth-largest overall after the portals. SI.com received more than 54 million page views in just one day with the launch of the 2007 Swimsuit Edition and 2.2 million video downloads in the first two weeks after the launch. TIME magazine offers a fully searchable online archive dating back to its founding in 1923. People.com continues to lead in entertainment news and, as of August 31, 2007, was #1 in page views in the entertainment news category and #2 in unique visitors.
Time Inc. brands have also experienced growth in the past year with online video. In early 2007, Time Inc. launched Time Inc. Studios, a dedicated in-house digital studio. The group helps each of Time Inc.'s titles deliver on its video strategies. Time Inc. Studios produces a variety of projects across multiple platforms, including online, television, mobile and VOD.
While Time Inc. focuses on expanding and growing its digital platforms, quality print content still matters. In 2007, TIME unveiled a redesign of the magazine and changed its delivery date to Friday, allowing readers the entire weekend to enjoy the magazine. People magazine extended its StyleWatch issue, which comes out ten times a year.
Time Inc. continues to transform into a multi-platform publishing company that creates, sells, aggregates and delivers premier branded content through whatever platform consumers demand.