Time Inc.

Executive Team

Leslie Picard
President, Time Inc. Branded Solutions

Leslie Picard is President of Time Inc. Branded Solutions, an integrated, full-service sales, marketing and creative department.

In this role, Picard and her team harness the power of Time Inc.’s multi-platform assets – which engage more than 145 million adults monthly in print and online, and span mobile, digital reading devices, television, events and branded products -- to deliver innovative branded programs and ideas for the company’s largest advertisers. These expertly crafted programs continue to deliver exceptional results for clients and drive revenue for the company.  

Within Time Inc. Branded Solutions, Picard oversees Time Inc. Studios, the company’s in-house digital studio, and centralized integrated digital sales and marketing teams.

Additionally, she recently facilitated a partnership with Smithsonian Media to include its properties within the Time Inc. Branded Solutions sales and marketing offerings. This partnership gives both companies an opportunity to deliver more to their advertising partners. Picard also works closely with the American Express Publishing corporate integrated marketing and sales team to provide unparalleled programs for advertisers wanting to reach luxury consumers.

Picard was previously President, Time Inc. Corporate Sales & Marketing since 2008, and before that, Senior Vice President, Corporate Sales & Marketing.

Under her leadership, the number of clients working with corporate sales & marketing more than doubled. She also helped increase revenue and share for the company. In 2010, Time Inc. increased PIB revenue, retaining its position as the top publisher in ad revenues and becoming the leader in pages. She also led the group to several industry awards and honors, including being named MIN’s Marketing Team of the Year 2010. 

Before joining Time Inc., Picard was the Vice President and Publisher of Bon Appétit.  During her first year there, she successfully repositioned Bon Appétit as a premiere luxury brand and generated incremental advertising revenue from new, non-endemic blue chip companies. Picard also brought the brand’s promise to life for consumers and advertisers with several epicurean events.

Previous positions at Condé Nast included: Vice President of Corporate Sales—where she oversaw corporate accounts representing 75 percent of the company’s total advertising revenues; Advertising Director for Vanity Fair; and Corporate Advertising Director for the Condé Nast Media Group.  Prior to Condé Nast she was an Advertising Manager for Primedia’s New York Magazine.

She began her media career at Barron’s as an advertising sales representative.

Picard attended the University of Rhode Island where she received a B.A. in Political Science and German. She lives in Connecticut with her husband and two daughters.