We know that when you buy ads with us, you need to see clear, measureable results. Time Inc. Pinpoint allows you to reach customers more effectively, while quickly measuring the sales impact of print and online campaigns across our properties.

Time Inc. Pinpoint: Snapshots

Based on over a dozen studies conducted across 2012 and 2013, we can attribute demonstrable R.O.I. through Pinpoint

  • More than $370 million in incremental sales attributable to initiatives within Time Inc. properties.
  • Positive impact on in-store sales, with an 11 percent average lift per campaign
  • An average payback of $17 for every dollar spent on advertising.

Time Inc. Pinpoint: What You Need to Know

  • Leverages shopper data from 60-plus million households and analytics from Nielsen Catalina Solutions
  • Provides purchase-based targeting across our digital network
  • Measures ROI, including retail sales, brand loyalty and purchase frequency


Time inc. Pinpoint Measure Sales Impact of Print and Online Campaigns