Rich data insights power optimized delivery and ROI for Toyota

Saatchi LA leveraged Time Inc.’s Advanced Optimization tool, Engage, to raise awareness of Toyota’s Venza cross-over vehicle. Working collaboratively, Time Inc. and Toyota harnessed their combined databases to identify prospects across the Time Inc. portfolio in print and digitally. Rich data insights allowed Time Inc. to optimize delivery of Toyota’s message in contextually relevant environments at scale, yielding a significant boost in awareness versus benchmarks.

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