From concept to activation, a full-service campaign for Advil

The content-rich Advil Relief in Action campaign engaged consumers through profiles of emergency service workers and others who provide fast, effective relief to those in need. Mirroring the Advil brand message, the profiles established the brand as a top choice for pain relief. Consumers connected emotionally with the campaign through a multi-platform approach that included print, digital and video elements created by Time Inc.

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