Lift in engagement through a content-rich ad canvas for Whirlpool

For Whirlpool, Time Inc. created a content-rich Lightbox unit, designed to deliver heightened consumer engagement. A teaser ad served within the context of a relevant environment invites the consumer to gather more information. A 2.5 second delay filters out accidental roll-overs and ensures an opt-in user. The expanded experience allows the consumer to explore a rich portfolio of garment care tips – including Time Inc. sponsored content – without ever leaving the host site’s page.

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