A custom solution presented in an authentic context for USA

Developed to drive tune-in to the premiere of its new series Sirens, USA Network turned to Time Inc. to create a native campaign on EW.com. Designed to fit seamlessly into EW’s site architecture and aesthetics, the native content provided readers with a summary of the program and a Q&A with its cast, while promotional touts across desktop, tablet and mobile added impressions and drove traffic. Built-in social tools encouraged virality and earned media impressions.

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