Programmatic

The Time Inc. Global Exchange continues to meet increasing programmatic buying demand worldwide by providing access to a wide variety of demographics across a range of platforms – including, for the first time anywhere, Print.

Time Inc.’s programmatic solutions provide diverse and scalable opportunities for advertisers to connect with quality audiences in the context of premium content:

  • Delivering massive reach across platforms with over 131 million global uniques and 73 million monthly mobile uniques
  • Time Inc.’s Preferred Marketplace deals increased over 450% in 2014
  • Mobile deals expanded by 750%
  • Video opportunities debuted in 2014 and are anticipated to grow dramatically in 2015
  • Introduced Print Programmatic, delivering a truly cross platform programmatic solution

In 2014, Time Inc. experienced 100% year-over-year growth in our private marketplace.

Time Inc.’s Programmatic Offering in 2015

  • Time Inc. partnered with MediaMath to pioneer a Print Programmatic solution
    • Presents advertisers with distinct and scalable audience segments, seamlessly complementing digital programmatic and providing a fully cross-platform solution for turnkey, audience buying
  • Exclusive inventory across Time Inc.’s global portfolio of over 95 iconic and award-winning brands
  • Private exchange capability with all major trading desks, DSPs, and DMPs
  • Consultative, high-touch engagement upfront and turnkey, high-quality execution
  • Two transparency options: full transparency provides URL and domain level visibility, while semi-transparent provides masked site URLs
  • Range of standard ad sizes and a wide selection of high impact IAB rising stars
  • Opportunities for alignment with marquee events which include Red Carpet Award Shows, the Super Bowl, Elections, and Health & Fitness initiatives

Platforms