Time Inc. Content Solutions
Time Inc.'s dedicated content marketing unit: Offering advertisers a leading suite of content services and solutions to engage audiences at scale across paid, owned and earned media.
Because today’s largest advertisers are eager to find ways to connect more deeply with consumers and drive ever more measurable business outcomes through their investments, they are asking publishers to offer strategic services incremental to the tried-and-true advertising model of pages and impressions. Our team consults with senior clients and agency leaders to assemble original content strategies and distribution platforms focused on business objectives.
This comes to life via an integrated architecture featuring original articles, graphics, photography, video, slideshows, social posts, ad units and custom environments. We have long-standing relationships with many members of the FORTUNE 500 and work closely with their leadership to drive content into everything from display and native advertising to websites, mobile, social media, email, or direct mail and loyalty programs. In the end, we leverage publisher expertise in content to drive meaningful business results for clients.
CONTENT SOLUTIONS CONSULTS WITH ADVERTISERS TO APPLY PUBLISHER STRATEGY, STORYTELLING AND DISTRIBUTION CAPABILITIES TO THE MARKETING MIX