Targeted Advertising
In addition to Time Inc.'s extensive database marketing and targeted advertising capabilities, Time Inc.'s divisions, including Media Networks Inc. and Targeted Media Inc., also provide targeted advertising opportunities.
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Media Networks Inc. (MNI)
MNI offers geographically and demographically targeted advertising in magazines, online, and through direct marketing. With eight different magazine packages and multiple media options, MNI helps advertisers efficiently and effectively reach their most sought-after customers.
- Advertise in subscriber copies of prestigious magazines with responsive readers
- Reach the most desired demographics
- More than 170 precisely-targeted geographies
- Online, email, and direct marketing components to complement an MNI spot print campaign
MNI print and online products include: MNI Executive, MNI Family, MNI Health & Beauty, MNI Hispanic, MNI Home, MNI Luxury, MNI MenStyle, and MNI News.
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Targeted Media Inc. (TMI)
Targeted Media wraps leading national magazines with an advertiser's message and delivers them to the ideal audience. There are two Targeted Media offerings tailored to meet different marketing objectives: One-to-One and Public Place. These customized relationship marketing programs provide Targeted Media's discriminating clients with results that surpass expectations.
Targeted Media Public Place
Targeted Media Public Place is a point-of-service communication piece delivered to consumers in physician's waiting rooms, salons, and other public places identified as reaching the target audience. This custom program allows marketers to choose the magazine, location, and message that works best for them.
- Capitalize on the waiting room environment to connect with key consumers
- World-class magazines are a welcomed, non-invasive addition to waiting rooms
- Differentiate your product when consumers' needs are top-of-mind
Targeted Media One-to-One
Targeted Media One-to-One is a unique on-going customer communication program allowing advertisers to reach their most valued audience for an entire year with one turnkey buy. Advertisers may provide a mailing list of top clients, or Targeted Media can help create one.
- Build personal relationships with key customers and prospects
- Guaranteed reach of top decision makers through a valued magazine subscription sponsorship
- Exclusive communication tool to break through competitive noise