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PEOPLE’s Sexiest Man Alive

PEOPLE’s Sexiest Man Alive made its debut in 1985 and became a pop culture phenomenon. Celebs featured continue to fascinate our audience.



'SEXIEST MAN ALIVE' IS THE MOST WELL-KNOWN AND POPULAR FRANCHISE IN THE 40-YEAR HISTORY OF THE PEOPLE BRAND

The Facts

  • In celebration of PEOPLE’s 2014 Sexiest Man Alive cover reveal, PEOPLE partnered with FOX in a Times Square social media event that invited users to take part in their own PEOPLE cover experience. On November 19, 2014, PEOPLE took over the Times Square billboard at 43rd & Broadway for 18 hours. Consumers were invited to 1) snap a selfie on their own mobile device; 2) tweet the photo using hashtag #SMA 2014; 3) receive a reply with their photo uploaded onto a mock PEOPLE “Sexiest Man Alive,” “Dangerously Sexy” or “World’s Sexiest Woman” cover, which they shared on social media. Photos were included in an online gallery at www.PEOPLE.com/SMA2014.
  • Select covers were featured in rotation along with trailers from FOX’s upcoming sexy drama “Empire” on PEOPLE’s Times Square billboard from 8 am ET on November 19 until 2 am ET on November 20. “Empire” premieres January 2015 and stars Academy award nominated actors Terrence Howard, Taraji Henson and Gabourey Sidibe, and is produced by Academy award nominated director Lee Daniels.
  • In 2010 PEOPLE celebrated the 25th anniversary of Sexiest Man Alive with an innovative multi-platform initiative that included an ABC Television Network primetime special, a digital campaign spanning PEOPLE.com, social media, mobile, and iPad extensions, and an exclusive partnership with leading charity auction site charitybuzz.

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