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Sports Illustrated Swimsuit

Beautiful women, exotic locales and stunning photography.


The SI Swimsuit Issue reaches an audience of 64 million adults and more men age 18-34 than the Super Bowl

The Facts

  • In 2015, SI Swimsuit hosted its first ever Fan Festivals, allowing consumers to meet models, listen to live musical acts, and interact with sponsors. Swim City (NYC) and Swimville (Nashville) reached over 60,000 consumers over the course of 4 days.
  • SI Swimsuit is the first fashion publication to conduct a photo shoot on all seven continents.
  • Swimsuit has become a pop-culture phenomenon and an established launching pad for successful careers in TV, fashion, business and film including those of Kathy Ireland, Cheryl Tiegs, Tyra Banks and Heidi Klum.
  • For each annual production, SI Swimsuit produces and distributes more than two hours of original video across the portfolio of Swim products.
  • SI Swimsuit on SI.com garnered over 4.4 MM UVs during launch week, up 28% YOY.

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