Since 1922, when fellow reporters and former classmates Henry Luce and Briton Hadden launched Time magazine, we’ve wanted to inspire readers with content that mattered, not page count.
This meant stories that leapt off the pages and into the minds of busy readers. It also meant using language boldly and freely.
Time Inc. History: Coining New Words
Our brands have had quite an impact on the English language, bringing into popular usage previously arcane words such as:
We have also coined new words that are part of our everyday language:
Abbreviating with Roman Numerals
According to William Safire in his New York Times “On Language” column, the use of Roman numerals after words, other than just names (such as Richard III or Henry VIII), began with Time magazine in 1939, when we started to refer to the second World War as “World War II.”
This brand new precedent for the use of the Roman numeral “II” as a shorthand for “revisited” or “return of” soon made its way into popular culture. So we’ll gladly share in the blame for titles like “Rocky II” and “Jaws II.”