Fortune|Money Group Names Kirk McDonald as Chief Revenue Officer
January 30, 2008
New York, January 30, 2008 - Fortune|Money Group President Vivek Shah announced today the appointment of Kirk McDonald as Chief Revenue Officer, effective March 3rd. McDonald was previously the Senior Vice President of Sales, Marketing and Client Service for DRIVEpm and Atlas Enterprise, both key units of Microsoft's advertising business.
Reporting into Shah, McDonald will oversee the Fortune|Money Group’s worldwide advertising sales and marketing divisions and will maintain full accountability for all print and digital advertising revenue.
"Kirk is a seasoned multi-media veteran with deep experience across a range of media brands. He is a skilled business leader with a proven expertise running a business unit, negotiating commercial partnerships, developing sales teams, and delivering positive business results," said Shah. "We know he will be a valuable addition to our team."
McDonald has a 16+year track record in advertising sales and business development, where he previously oversaw both business units' client sales process, client interactions, and was instrumental in shaping the joint business' strategy and direction at DRIVEpm and Atlas Enterprise.
Prior to his role at Microsoft, McDonald spent nine years in senior leadership positions with CNET Networks, Inc. Before that, McDonald spent eight years in the magazine industry, including Ziff-Davis Publishing Co. and Conde Nast's Self magazine.
"We are thrilled to launch this comprehensive initiative and aim to be a thriving example of the finest digital video journalism," said Chris Peacock, executive editor and vice president, CNNMoney. "We have a team of producers who can shoot, edit, produce and report from anywhere in the country and get up-to-the-minute coverage for our viewers in real time."
About The Fortune|Money Group
About The Fortune|Money Group: The Fortune|Money Group, a division of Time Inc., is the leading source for business news and information, reaching 20 million unique individuals through a world-class collection of publications including FORTUNE, MONEY, and FSB: FORTUNE Small Business, and the website CNNMoney.com..
Contact Information:
Katy Reitz
Fortune|Money Group
+1 212 522 6724
katy_reitz@timeinc.com
