Time Inc.

New York, N.Y. (Feb. 1, 2010) -- Beginning this month, Time Inc. will include Smithsonian Media properties–led by Smithsonian magazine and the Smithsonian Media digital network–among its advertising sales and marketing offerings, it was announced today by Time Inc. and Smithsonian Media.

Through the new strategic partnership, Time Inc. will include Smithsonian Media properties in corporate-level, multi-title opportunities offered to its clients. The arrangement will augment, not replace, Smithsonian’s existing sales efforts. The two companies will share in revenues generated from advertising sales associated with this partnership.

“This is a great opportunity for both companies to bring even more to our advertising partners,” said Leslie Picard, President of Time Inc. Corporate Sales & Marketing. “Smithsonian Media properties are of the highest quality, led by its flagship, Smithsonian magazine. They are a wonderful complement to Time Inc.’s best-in-class portfolio of trusted brands.”

“We’re pleased to join with Time Inc. in this endeavor, as both Smithsonian and Time Inc. publish truly iconic, legendary brands,” said Tom Ott, President of Smithsonian Enterprises. “I’m confident that advertisers will be receptive to this new opportunity.”

About Time Inc.

Time Inc., a Time Warner company, is a world class branded content company. With 21 magazines and 26 web sites in the U.S., it is the country’s largest consumer publisher. Each month, one out of every two American adults reads a Time Inc. magazine, and nearly one out of every seven, who are online, visits a company web site (with approximately 43 million monthly unique visitors). Time Inc.’s popular brands (including TIME, Sports Illustrated, PEOPLE, InStyle, Real Simple, Southern Living, FORTUNE and more) and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.

About Smithsonian Media

Smithsonian Media comprises Smithsonian magazine, Air & Space, goSmithsonian, Smithsonian Media Digital Network and the Smithsonian Channel. Smithsonian Media’s flagship publication, Smithsonian magazine, is one of the nation’s largest magazines with a circulation of more than 2 million and nearly 7 million readers. Smithsonian Media is a division of Smithsonian Enterprises, the revenue-generating business unit of the Smithsonian Institution. The Smithsonian Institution is the world’s largest museum and research complex consisting of 19 museums and galleries, the National Zoological Park and nine research facilities. Approximately 30 million people from around the world visited the Smithsonian in 2009.