PEOPLE Magazine Now In Greece
March 30, 2010
(Athens, March, 30, 2010) Imako Media S.A. has reached an agreement with US-based publishing company, Time Inc., to bring PEOPLE to Greece.
PEOPLE revolutionized magazine journalism in 1974 and is now the world’s most successful and popular celebrity news weekly. Selling more than 3 million issues each week, it is the #1 magazine in advertising revenue (source: US Sales, PIB 2009). The magazine has the largest audience of any magazine; each week, the PEOPLE brand brings 45.1 million consumers (source: US Data, MRI Fall 2009) the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. PEOPLE is published in North America, India and Australia (where it is called WHO). From March 30, it will be published weekly in Greece.
“We’re excited to welcome Greek readers to the PEOPLE family,” says Martha Nelson, Editor of Time Inc.’s Style and Entertainment Group. “American readers have been devoted to PEOPLE magazine for more than 35 years; Greece is our first edition outside the English language. PEOPLE is a cultural force. Our access to celebrities and our ability to bring a personal connection to news stories, teamed with our commitment to excellent, fair reporting and superior photography, set PEOPLE apart in our market. We know Greek readers will notice the difference, too.”
PEOPLE Greece’s editor, Nancy Zabetoglou, is delighted to welcome PEOPLE magazine. “Readers will appreciate PEOPLE Greece’s exclusive stories, unique topics, rich photographic material and its distinct size and layout. It will become the preferred weekly pastime of Greek readers.”
According to Takis Solomos, COO of Imako Media S.A., “The publishing experience of Imako Media S.A in combination with Imako’s human resources, compose an indisputably guarantee for the magazine’s success. “
“We are delighted to launch one of Time Inc.’s signature brands with Imako, our licensing partner in Greece, with whom we successfully publish InStyle and FORTUNE,” adds Jim Jacovides, Vice President, Licensing and Syndication. His group is responsible for the licensing and syndication of Time Inc.’s leading brands globally. Under license, Time Inc. publishes 31 editions available in more than 20 countries. The titles include: FORTUNE, Golf, InStyle, PEOPLE, Sports Illustrated, the Sports Illustrated Swimsuit issue and Time for Kids.
About Imako Media S. A.
Imako Media S.A. was founded in 1995 by Petros Kostopoulos and since then, Imako has established a leading position which counts more than 14 years of both a successful and an increasing course in the Media Market. Imako‘s portfolio includes leading lifestyle titles in the Greek Market (6 monthly and 2 weekly magazines) and the most popular mainstream radio stations in Athens (Nitro Radio 102.5, Sfera 102.2 and Derti 98.6 FM), the modern lifestyle portal of Greece (yupi.gr), the web sites of Imako’s magazines, as well as the only Greek online bookshop (greekbooks.gr).
About Time Inc.
Time Inc., a Time Warner company, is a world class branded content company, investing in the future and engaging more than 123 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 Web sites in the U.S., it is the country’s largest consumer publisher. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every five, who are online, visits a company Web site (nearly 52 million monthly unique visitors). Time Inc.’s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.
For more information contact:
Takis Solomos, Imako Media S.A. +30 210 2705110 or tsolomos@imako.gr
Jim Jacovides, Time Inc. +1-212-522-4757 or jim_jacovides@timeinc.com
