Time Inc.

New York, NY (April 20, 2009)  --     Time Inc. launches Time Axcess, a new branded network solution offering marketers an attractive alternative to third party ad networks, it was announced today by Kirk McDonald, President, Time Inc. Digital.

Time Axcess gives marketers the best of both worlds: the comfort that their ads will only appear in the well-lit environments of Time Inc. brands and the confidence that they’ll get the reach, scale, and sophisticated targeting to deliver their message to the right audience at the right time.

“As targeting capabilities become fairly standard and a commodity, Time Axcess truly offers something unique from third party ad networks,” says McDonald.  “It’s an opportunity to connect an advertiser’s strategy for driving demand where they invest in establishing their brand.”

Advertisers can be confident of the association their brands are making, as Time Inc.’s award-winning sites are where people go to learn the latest in news, sports, entertainment, health, lifestyle, and more.

Time Axcess reaches an online audience of 27 million of the consumers most valuable to marketers. These are the engaged, in-market shoppers with a collective purchasing power to move markets and influence others. 

This network of quality sites is where advertising can be most effective in driving intent and purchasing behavior while increasing brand awareness.

Time Axcess offers a suite of audience solutions that drive demand.  The network partners with leading technology companies to deliver some of the most sophisticated targeting tools available today.  Working with the company’s esteemed Research & Insights division Time Axcess also provides insights, analytics, and campaign optimization solutions.

Time Axcess offers a variety of options to ensure a marketer’s campaign is easy to activate and can be customized to maximize audience engagement and action using nonstandard, premium, and high-impact units.

To learn more about Time Axcess, go to www.timeaxcess.com.

About Time Inc.

Time Inc., a Time Warner company, is one of the largest content companies in the world.  With 23 magazines and 26 websites in the U.S., it is the country’s largest publisher.  Each month, one out of every two American adults reads a Time Inc. magazine, and nearly one out of every six, who are online, visits a company web site (27 million monthly unique visitors).  Time Inc.’s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.