IPC Southbank Reveals housetohome.co.uk - The Definitive Online Homes Portal
29 May 2007
IPC Southbank, the market-leader in the home interest sector, today unveils its ground-breaking homes portal www.housetohome.co.uk. Designed to be a one-stop-shop for every home design and decorating need, it will enable visitors to develop their homes ideas and dreams with its wide range of planning tools and expert advice.
Key features include:
-An inspirational rooms gallery with more than 2,000 images spanning every interiors style for each room in the home.
-Decorating toolkits such as a Colour Planner and Room Planner that will bring colour schemes to life and help users plan and isualize a new room or garden layout.
-Product Finder, an edited choice of the best and latest home products, covering everything from sofas to appliances and door knobs to cushions
-Scrapbook, a personal notebook that allows users to save their site research and plans and create personal project folders.
Jackie Newcombe, IPC Southbank MD, says: "With brands such as Ideal Home, Livingetc and Homes & Gardens, IPC's home interest portfolio is unrivalled. We have used our unparalleled expertise to produce a truly superb website that our advertisers and consumers will love."
Yvonne Ramsden, publishing director, says: "www.housetohome.co.uk will be unique. Deborah Barker, the editor of Homes & Gardens, has done an outstanding job in delivering this site, which will be both a source of inspiration and advice, giving visitors everything they need to design and create their dream home, whatever their style or budget."
Sylvia Auton, IPC Media chief executive, adds: "I am delighted with the launch of www.housetohome.co.uk in what is a huge year for IPC Media's digital new product development. www.housetohome.co.uk is a major standalone website, cementing IPC's market-leading position in the home interest sector and demonstrating our commitment to innovative digital properties."
www.housetohome.co.uk's launch is supported by an online search and email campaign as well as advertisements across IPC Media's magazines and websites. Unilever has signed as the lead advertiser for Housetohome.co.uk's launch.
Isobel McKenzie-Price, announced as editorial director of Ideal Home and housetohome.co.uk last month, will take up her position in July. She will oversee the site's future development to include increased interactivity and facilities for online communities.
Contact Info:
Victoria Higham, IPC Media, Senior Press Officer
0207 261 5710
