Lucia Ballas-Traynor Named Publisher of People en Espanol
July 24, 2008
New York, NY, July 24, 2008-Lucia Ballas-Traynor has been named publisher of People en Espanol, it was announced today by Time Inc. Entertainment Group president Paul Caine. She begins her new position August 18.
Ballas-Traynor joins People en Espanol from MTV Tr3s, where she has been SVP, General Manager of the bilingual music TV network since 2005. Under her direction, she helped re-brand the network (formerly called MTV Espanol) and established it as the most widely-distributed TV network dedicated to superserving today's bicultural Latino youth.
A Hispanic marketing veteran, Ballas-Traynor started her career in Hispanic television over 20 years ago at Univision where she held various positions including sales director for the network's Mas magazine. In 1999 she was named General Manager of Galavision, the cable television network owned by Univision. Under her leadership, she grew the network's coveted 18-34 year old demographic and nearly doubled the distribution, making Galavision one of the most popular Hispanic networks in the United States for teens and young adults. She has been widely credited for helping to establish the Spanish TV network and placing it on the cable TV landscape.
She has been named a "Media All Star" by Adweek's Marketing Y Medios, one of The Hollywood Reporter's "Latino Power 50," and a top "Women in Music" by Billboard magazine, among other accolades.
"Lucia is an industry leader in Hispanic media and marketing," said Caine. "With her tenure and experience, she brings a tremendous understanding of building audiences and mega-brands. With People en Espanol in its 12th year, we're looking to capitalize on Lucia's in-depth knowledge as we continue to grow the PESP franchise."
A native of Chile, Ballas-Traynor is a graduate from New York University with a BA, and lives with her husband and two children in New Rochelle, NY.
About People en Espanol
PEOPLE en Espanol was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Espanol's guaranteed circulation is 515,000 and reaches more than six million readers every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Espanol delivers original editorial content that captures the values, contributions and impact of today's Hispanics in the U.S. For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit www.PeopleEnEspanol.com - now also available in English.
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Contact:
Amy Galleazzi
212.522.3689
Amy_Galleazzi@peoplemag.com
Elvis Lizardo
212.522.9658
Elvis_Lizardo@peoplemag.com
