Time Inc.'s Health.com Launches 'Health.com Integrated Solutions' In Partnership With RightHealth.com
October 13, 2009
New York, NY (October 13, 2009) – Health.com, Time Inc.’s health and wellness destination, today announced a strategic partnership with RightHealth.com, a top 10 health site developed and run by Kosmix. They will go to market together in 2010 as Health.com Integrated Solutions.
Health.com Integrated Solutions will dramatically expand the reach of Health.com’s successful content approach by integrating it within RightHealth.com’s comprehensive topics pages. In the coming months the two companies will work together to develop a series of new capabilities and products to meet the needs of health information seekers and the advertisers who target them.
“This partnership combines Health.com’s strength in content, branding, and client relationships, with RightHealth’s depth, audience scale, and unique ability to reach health consumers at the moments when they are most engaged,” says John L. Brown, President of the Time Inc. Health franchise. “Health.com Integrated Solutions will provide the strongest original content and personalized technology offering in the health space.”
“The expansion of the health information category has empowered all of us to grow from passive patients into proactive, highly educated health consumers,” said Venky Harinarayan, co-founder of RightHealth.com’s parent company, Kosmix. “Health.com leads the way in trusted, accurate health content. This partnership fits perfectly with our mission to connect RightHealth users to health information that makes a difference in their lives.”
Health.com has become known for its unique mix of holistic healthy lifestyle content and original, empathetic clinical content since it launched in 2008. Featuring the tagline “Vital Information with a Human Touch,” Health.com’s approach has resonated with users and advertisers alike.
RightHealth is among the most visited health and wellness site on the Web, enabling millions of people to find the information they need to make informed choices about their health. Created in 2006, RightHealth’s comprehensive content and rapid user growth has enabled it to offer advertisers targeted scale by condition.
The combination of Health.com and RightHealth.com will make Health.com Integrated Solutions a top 10 player in the health vertical with over 7 million monthly unique users as measured by the syndicated service comScore.About Health.com
Health.com re-launched in May of 2008 with a personal style and empathetic voice that tackles health holistically from both a lifestyle and a clinical perspective. Since then Health.com has seen rapid user growth and attracted a broad array of both pharmaceutical and consumer packaged goods advertisers. The Health brand, which includes Health magazine, will now reach over 14 million health conscious consumers each month. Health.com was nominated for a 2009 Webby award, and earlier this year, the site received a Henry R. Luce award for Best Web Blog. Health magazine and Health.com were both separately nominated for 2009 ASME and MM&M awards.
About RightHealth.com
RightHealth is the second most visited health and medical site on the Web, according to Hitwise. From osteoporosis to juvenile diabetes, RightHealth offers a comprehensive topic page for every health condition, complete with videos, images, doctor reviews, trusted sources, expert opinions, discussions, social networks and product links. RightHealth is owned and operated by Kosmix, one of BusinessWeek’s Fifty Best Start-ups of 2009.
Press Contacts:
Debra Richman
VP, Communications
Time Inc. Lifestyle Group
212-522-6856
debra_richman@timeinc.com
Jodi Olson
Director, Corporate Communications
Kosmix and RightHealth.com
650-810-8228
jodi@kosmix.com
