Time Inc. to Close Cottage Living Magazine
November 19, 2008
New York, NY (November 19, 2008) – Time Inc. announced today that it will close four-year-old Cottage Living magazine. The November/December 2008 issue, on newsstands now, will be the magazine’s last. Time Inc. will keep the Cottage Living brand alive in one of its other leading shelter titles and these plans will be finalized over the next few weeks. Cottageliving.com will also shutdown.
“Since its inception, Cottage Living attracted significant advertiser support and fostered a loyal following among readers,” said Sylvia Auton, a Time Inc. Executive Vice President who oversees the Lifestyle Group. “However, the economic downturn has particularly affected the shelter market and while the brand was genuinely loved by readers and advertisers alike, the economy inhibited its ability to grow and therefore, sadly, we had to make the decision to close it.”
Cottage Living launched with a unique editorial mission. Its readership celebrated community and character over conformity, personality rather than perfection, and informality instead of pretension. The brand’s tagline: “life just right,” showed how one could ‘live large,’ even luxuriously, in a lighter footprint.
Launched in September 2004 with a circulation of 500,000, the brand quickly grew to 650,000 in January/February 2005. One year later, Cottage Living increased its rate base to 900,000, and then to one million in January/February 2007. Cottage Living also produced many one-time special interest publications.
Since 2004, Cottage Living carried over 2,375 ad pages totaling almost $130 million in PIB revenue.
Cottage Living received many industry accolades including AdWeek’s “2005 Startup of the Year” and Advertising Age’s “2005 Launch Worth Watching.” It was also named to AdWeek’s “Hot List” 10 Under 50 list for two consecutive years: 2006 and 2007.About Time Inc.
Time Inc., a Time Warner company, is one of the largest content companies in the world. With more than 120 magazines, it is the largest magazine publisher in the U.S. and a leading publisher in the U.K. and Mexico. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every seven who are online, visits a company web site (more than 25 million unique visitors). Time Inc.’s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.
Debra Richman
VP, Public Relations
Time Inc. Lifestyle Group
212-522-6856
debra_richman@timeinc.com
