Time Inc.

(NEW YORK) – Major League Baseball and PEOPLE magazine today announced the 30 winners of the “All-Stars Among Us” campaign, which debuted in 2009 and recognizes ordinary individuals who serve in their communities in extraordinary ways.  These 30 “All-Stars,” each representing one MLB Club, will attend and be honored during the pre-game ceremony of the 2010 All-Star Game on July 13th on FOX beginning at 8:00 pm ET (5:00 pm PT).  In addition, one of the winners will also be featured in the July 19th issue of PEOPLE, which hits newsstand during the week of the All-Star Game.

Fans nationwide cast an astonishing 1.7 million votes at PeopleAllStars.com – more than double the amount of votes from the previous year – to select the 30 “All-Stars Among Us” from a pool of 90 finalists.  

Among the inspiring background stories of these 30 community leaders:  A woman who grew up homeless in China, but for the past 20 years has helped feed the hungry and needy of Eureka, California; a man who has earned $150 thousand in tips since 1981 by shining shoes – and has donated every cent to the Children’s Hospital of Pittsburgh; another man who took it upon himself to create a much needed website providing health education videos for the deaf; and a woman who serves the needs of low-income, HIV-positive Los Angeles residents – going so far as to personally ensure that no one dies alone.  (For the complete list of stories and photos, see the attached.)

“For the last 36 years, PEOPLE magazine has celebrated everyday ‘heroes’ whose acts of courage, commitment, strength, and compassion are changing the lives of others,” said PEOPLE Managing Editor Larry Hackett.  “These stories of ordinary individuals – who dedicate their lives to making their communities a better place – continue to inspire our more than 45 million readers.”  Time Inc. Style & Entertainment Group President Paul Caine adds:  “We are delighted to partner with MLB for a second year to honor these 30 ‘All-Stars Among Us,’ and to provide these local ‘heroes’ with the national recognition they so richly deserve.”

“Major League Baseball is privileged to recognize this team of ‘All-Stars’ whose selfless and tireless work is making a significant impact within communities across the nation,” said Baseball Commissioner Allan H. (Bud) Selig.  “Together with PEOPLE magazine, we look forward to using the All-Star Game, the premiere sporting event of the summer, as a platform to honor these 30 winners and their worthy causes.”

The 81st Major League Baseball All-Star Game will be televised nationally by FOX Sports, in Canada by Rogers Sportsnet and Sportsnet HD and Le Reseau des Sports, and around the world by Major League Baseball International, with pre-game ceremonies beginning at 8:00 pm ET (5:00 pm PT).  ESPN Radio will provide exclusive national radio coverage.  MLB Network, MLB.com and Sirius XM will provide comprehensive All-Star Game coverage.

About PEOPLE magazine

PEOPLE revolutionized personality journalism in 1974 and is today the world’s most successful and popular magazine.Each week, the PEOPLE brand brings more than 46 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time.  In addition to unparalleled access to the entertainment community, the stories of real-life “Heroes Among Us” remain an essential component of PEOPLE’s editorial approach.  PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City.  For more information visit www.people.com.

About the 2010 Major League Baseball All-Star Game

The 81st Major League Baseball All-Star Game will be played on Tuesday, July 13th in Anaheim and will feature the best of the American League taking on the top players of the National League. Building up to the excitement of the All-Star Game, Major League Baseball will conduct a wide variety of special events and charitable activities for fans both inside and outside of Angel Stadium of Anaheim.  At the ballpark, the events will include Taco Bell All-Star Sunday on Sunday, July 11 featuring the XM All-Star Futures Game and the Taco Bell All-Star Legends & Celebrity Softball Game, and Gatorade All-Star Workout Day on Monday, July 12 featuring the State Farm Home Run Derby on ESPN, ESPN Deportes and ESPN Radio.  Outside of the ballpark, fans will have an opportunity to experience All-Star Summer through a variety of special events including Major League Baseball All-Star FanFest, the five-day interactive fan festival; the All-Star Game Charity 5K & Fun Run presented by Sports Authority and Nike, a charity run/walk on a baseball-themed route to benefit four cancer organizations; and the MLB All-Star Red Carpet Show presented by Chevrolet, a free parade of All-Stars through the streets of Anaheim, which will be broadcast on MLB Network.  The Midsummer Classic will be televised nationally on FOX, broadcast on ESPN Radio and will be shown around the world by Major League Baseball International. For more information about 2010 All-Star Summer, visit www.AllStarGame.com.