Time Inc.

(NEW YORK) May 12, 2010 – PeopleStyleWatch.com, the leading style magazine website dedicated to celebrity style news and trends, announces its first-ever partnership with HauteLook, a premier online sample sale destination, to offer premium labels at affordable prices in women’s apparel, accessories, beauty, and more.  PeopleStyleWatch.com is the first style content site to offer daily highlights from HauteLook’s products and sales.

Beginning today, PeopleStyleWatch.com editors will feature selected products from the latest sale events on HauteLook in a new “Daily Hot Picks” section on PeopleStylewatch.com:  
http://www.peoplestylewatch.com/hotsales.  Exclusive weekly incentives and discounts will be offered to PeopleStyleWatch.com shoppers.  In addition to “Daily Hot Picks,” PeopleStyleWatch.com will highlight a calendar of current and upcoming HauteLook sample sale events featuring top brands such as BCBG, Mike & Chris, and Kiehl’s.

HauteLook and PeopleStylewatch.com will also team up to offer regular co-branded sales featuring premier labels.  Editors will choose a selection of the latest fashions and accessories to coincide with People StyleWatch’s popular editorial features, such as hot trends for spring and summer, and will direct readers to HauteLook.com to complete the purchases.  The co-branded sales will be cross promoted by PeopleStyleWatch.com and HauteLook via daily and weekly email newsletters, and through the use of social media such as Facebook and Twitter.

“Online sample sales have become increasingly popular with PeopleStyleWatch.com’s female demographic,” says Fran Hauser, President, Digital, Time Inc. Style and Entertainment Group.  “Our partnership with HauteLook enables us to deliver a great shopping experience that provides unique value to our users through editorially-curated picks and exclusive discounts.”

“Our members are passionate about style, and they already trust HauteLook to offer the top fashion and beauty brands,” said Adam Bernhard, CEO of HauteLook.  “Partnering with the style experts at People StyleWatch gives our members an effortless way to find the best selection of today’s trends on HauteLook, all at great prices, every day.”

About People StyleWatch

People StyleWatch is dedicated to making fashion and beauty trends accessible, affordable and fun. First launched as a special newsstand extension of PEOPLE in 2002, People StyleWatch is published ten times a year, with a guaranteed circulation of 725,000 and reaches 5.1 million readers each month. PeopleStyleWatch.com is the #1 style magazine website reaching 3.7 million unique visitors per month and averaging 204 million page views per month with content that is refreshed throughout the day.  Every day you'll see the latest looks from last night, the red carpet, new style photo galleries, and the latest scoop on trends, as well as tips on fashion, beauty and shopping.

About HauteLook

Launched in December 2007, HauteLook brings the thrill back to shopping through private, limited time sale events on the world’s top fashion and lifestyle brands. Every day, HauteLook offers discounts of 50 to 75 percent off on great brands for women, men, kids, home, and beauty. Membership is free and everyone is welcome. Visit www.hautelook.com to learn more.

Contact:                              

Julie Farin
PeopleStyleWatch.com
julie_farin@peoplemag.com
212-522-8130

Amy Galleazzi
PeopleStyleWatch.com
amy_galleazzi@peoplemag.com
212-522-3689

Amelia Woltering
Kaplow
HauteLook
awoltering@kaplowpr.com
646-747-3587