Time Inc.

Time Inc. Appoints Randall Rothenberg As Its First EVP, Chief Digital Officer

December 13, 2010

New York, NY, December 13, 2010 – Digital media and advertising industry veteran Randall Rothenberg has been named EVP, Chief Digital Officer of Time Inc., a newly created position at the company.  The appointment was announced today by Jack Griffin, CEO of Time Inc.

As Chief Digital Officer, Rothenberg will be responsible for developing and overseeing Time Inc.’s digital growth strategy and for working closely with the company’s digital teams in editorial, advertising, content, technology, consumer marketing, legal, research and marketing services.  Among his areas of focus will be building on Time Inc.’s strong interactive brand portfolio, identifying new digital revenue opportunities, including potential digital acquisitions, and furthering the company’s leadership in the ad-supported and subscription-based digital content. He will also serve as one of Time Inc.’s representatives on the Next Issue Media board and become the senior executive responsible for coordinating the company’s relationships with industry associations, measurement groups, distributors and other major companies.  Assuming his duties in January, Rothenberg will report to Griffin.

“Randall has participated in every aspect of the digital media marketplace – from content creation to marketing to revenue – giving him a unique perspective that will be critical to his new position,” said Griffin.  “Randall is the ideal candidate to lead Time Inc.’s digital growth strategy and further establish our brands as innovators in the tablet and other emerging digital arenas.   In addition, his background as an accomplished journalist makes him a great cultural fit for the company.”

Since 2007, Rothenberg has served as President and CEO of the Interactive Advertising Bureau (IAB), the trade association for interactive marketing.  He led the IAB through a period of unprecedented growth for the association and the $23 billion industry it represents. During his tenure, the IAB’s membership increased by 50% to 460 companies, and its revenues more than doubled. It opened a public policy and lobbying office in Washington, where it helped to build a cross-industry self-regulatory program to protect consumer privacy in online advertising. Also under Rothenberg, the IAB published groundbreaking research and developed industry standards on digital pricing, social media, mobile advertising, interactive games and online video advertising.  In addition, IAB launched an executive training program and conducted numerous successful conferences.

Before leading IAB, Rothenberg was the Senior Director of Intellectual Capital and Chief Marketing Officer for Booz Allen Hamilton, where he oversaw business development and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business.  Prior to that, Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor for the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. Subsequently, he was a marketing and media columnist for Advertising Age and is the author of Where the Suckers Moon: An Advertising Story.  He received an undergraduate degree from Princeton University and was a Fellow at the Freedom Forum Media Studies Center at Columbia University.

“This is a dream job with the dream team,” Mr. Rothenberg said. "It takes my two careers – my first life as a journalist and my second life as a digital advertising leader – and brings them together at the world's greatest media company. To do this in support of Jack Griffin, the best transformer in the magazine industry, and to help build interactive businesses around journalism giants like John Huey, Martha Nelson, Terry McDonell, Rick Stengel, Andy Serwer and their staffs is the opportunity of a lifetime."

Rothenberg will be charged with working with the company’s technology and digital leaders to establish a virtual Center for Digital Innovation within Time Inc.  This center will provide Time Inc. employees and others with seed funding to develop new digital projects.  He will also oversee the creation of a Center of Digital Knowledge, designed to better share digital insights throughout the company and leverage the Time Warner Media Lab, which opens next year.

The Time Inc. network of sites attracts more than 50 million unique visitors each month and serves nearly 2 billion page views.  Time Inc. brands have built an audience of more than 15 million on Facebook and Twitter.

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About Time Inc.

Time Inc., a Time Warner company, is a world class branded content company, investing in the future and engaging more than 138 million consumers monthly; whenever, however, and wherever they are.  With 22 magazines and 26 web sites in the U.S., it is the country's largest magazine media company. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every five, who are online, visits a company web site (more than 50 million monthly unique visitors). Time Inc.'s popular brands and successful franchises extend to online, mobile and digital reading devices, television, events and branded products.

Time Inc. Press Contacts:                              

Dawn Bridges
(212) 522-2494
Dawn_Bridges@timeinc.com

Summer Wilkie
(212) 522-1263
Summer_Wilkie@timeinc.com