Time Inc.

(New York, NY)  March 7, 2011 - Entertainment Weekly, America’s leading consumer magazine in the entertainment category, today announced the launch of a series of rewards through a partnership with GetGlue.com, the leading social network for entertainment. Readers who check in to items featured on EW’s ‘Must List’ via GetGlue can unlock virtual and physical stickers, which in turn reward users with exclusive curated content from the editors of Entertainment Weekly.

This is the first publishing partnership for GetGlue and the first social check-in integration for Entertainment Weekly.

“We’re excited to partner with GetGlue to provide our readers with the opportunity to earn Entertainment Weekly stickers for the first time,” said Jason Wagenheim, Publisher of Entertainment Weekly.  “The EW.com audience is incredibly engaged and vocal, and since GetGlue features a broad range of entertainment categories, this partnership will allow our users to further celebrate their passion for all things pop culture. It also offers a fun and unique way for GetGlue’s audience to discover our weekly ‘Must List’ recommendations of the top 10 things we love each week, which is one of EW’s most popular features.”

“We are thrilled to have Entertainment Weekly as our first publishing partner, as they truly capture our audience in the entertainment space.  Entertainment Weekly is going to reward fans who follow the ‘Must List’ every week. The check-ins and stickers will provide a perfect mix for fans to stay up to date on the latest trends and to unlock exclusive rewards,” said Alex Iskold, Founder and CEO of GetGlue.  

Each week fans will be able to check in to the items featured on EW’s ‘Must List’ to earn unique fan stickers, and then share with friends through Twitter and Facebook.   Check-ins in consecutive weeks will unlock additional stickers. Each sticker will feature a set of unique rewards -- ‘Must See Movie List,’ ‘Best Characters of the last 20 Years‘, etc. -- hand picked by  Entertainment Weekly’s editors for GetGlue fans.

About Entertainment Weekly and EW.COM

Entertainment Weekly helps readers have fun.  It is your all-access pass to Hollywood’s most creative minds and most fascinating stars. The print weekly was introduced by Time Inc. in 1990 and is America’s leading consumer magazine in the entertainment category, with a guaranteed circulation rate base of nearly 1.8 million and a combined audience of over 17 million loyal, engaged fans.  It is a winner of four National Magazine Awards (two for General Excellence, one for Design and one for Special Interest) and in 2010 was named one of MIN’s Most Engaged Media Brands and received AdAge’s Media Vanguard Award for Best Magazine App with a Purpose.  Entertainment Weekly is the first to know about the best (and worst) in entertainment and with sharp insight and a trusted voice, EW keeps readers plugged in to pop culture. This is where buzz begins.

Each day, EW.com publishes dozens of online-only articles, blog posts, videos, and photo galleries – plus a complete archive of Entertainment Weekly magazine.  Over the last year EW.com has received more than a half dozen industry awards and nominations, including the EPpy award, MIN Best of the Web award, and the 2010 Ad Age Media Vanguard award for Best Magazine App with a Purpose for the ‘Must List’ App. In May 2010, the site set new records with 8.3 million uniques and 117mm pageviews, and in 2009 eclipsed 1 billion page views in a calendar year for the first time ever. 

About GetGlue

GetGlue is a growing social network for entertainment with over 900K users and 12M unique monthly check-ins and ratings and 30M daily reach through Facebook & Twitter. Users check in and share what they are watching, listening to and reading with friends; get fresh recommendations and exclusive rewards from GetGlue partners.

GetGlue has partnered with over top 50 entertainment brands including over 30 major networks (NBC, FOX, HBO, USA, TBS, Discovery, AMC, A&E, etc) and 8 major movie studios (Sony Pictures, Warner Bros, Universal Pictures, Lionsgate, DreamWorks, etc). For the latest updates on GetGlue partners and stats visit: http://getglue.com/about  GetGlue is based in New York City and is backed by Union Square Ventures, RRE Ventures and TimeWarner Investments.

Contacts:                              

Suzy Berkowitz Weksel
212-522-7827
Suzy_Berkowitz-Weksel@ew.com

Claire Gendel
310-425-9962
Claire@getglue.com