PEOPLE.com To Launch Real-Time Companion Screen Trivia Game For 83rd Annual Academy Awards Broadcast
February 22, 2011
NEW YORK (February 22, 2011) – PEOPLE.com, the No. 1 celebrity magazine website and counterpart to PEOPLE magazine, the world’s most popular and successful weekly magazine, announces a live, companion screen experience to coincide with the annual Academy Awards broadcast on Sunday, February 27 at 8 p.m. ET/5 p.m. PT. Presented by Sprint (NYSE:S), PEOPLE.com’s “Red Carpet Trivia LIVE” game will allow viewers to test their Hollywood knowledge during the broadcast by answering real-time trivia questions from PEOPLE’s Oscar experts at PEOPLE.com/RedCarpetTrivia. The “Red Carpet Trivia LIVE” game will feature several rounds of challenging trivia questions and fun pop-up facts about the night’s big nominees, past and current Oscar hosts, and more—all of which reference events that are simultaneously airing on the television broadcast. Players may also enter for a chance to win a $10,000 cash prize from Sprint.
“Millions of users depend on PEOPLE.com for comprehensive coverage of all the award shows—the nominees, the red carpet fashion, plus the behind-the-scenes drama,” said Mark Golin, editor of PEOPLE Digital. “Within 24 hours of the Golden Globes this year, PEOPLE.com attracted nearly 75 million page views. We expect even more for the Oscars—essentially the Super Bowl of our industry—especially with this new real-time companion experience. ‘Red Carpet Trivia LIVE’ will provide both casual fans and Oscar buffs a chance to test their knowledge, and possibly win some cash, while watching Hollywood’s biggest night on their TV.”
”We want to make watching the Academy Awards even more fun and engaging so we’re excited to partner with PEOPLE.com to offer viewers ‘Red Carpet Trivia LIVE,’ and the chance to win $10,000,” said Steve Gaffney, vice president, media, sponsorships and experiential marketing at Sprint. “Watching the Oscars is exciting for movie fans and we know our customers in years past have been engaged with the award ceremony by using their mobile phone to text, call or communicate with friends about the awards show via their favorite social media app and now we believe they’ll appreciate the opportunity to participate in a fun trivia game right on their tablet with ‘Red Carpet Trivia LIVE.’”
At the end of each round of the game, players will be eligible to enter a sweepstakes for a chance to win $10,000. PEOPLE.com’s “Red Carpet Trivia LIVE” game is an HTML5 in-browser experience that will be available to Safari, Chrome and Google Chrome frame for Internet Explorer users on their PC, laptop or tablet. To play the game, go to PEOPLE.com/RedCarpetTrivia on Sunday, February 27 at 8 p.m. ET/5 p.m. PT.
In addition to the “Red Carpet Trivia LIVE” game, PEOPLE.com will also provide live news coverage of the night’s big winners, a live blog during the red carpet shows and the award show, a new Best Dressed tool to rank their Top 5 Best Dressed Women on the red carpet, which they can share with friends on Facebook and Twitter, and photo galleries detailing the night’s events including all the after-parties and backstage excitement.
About PEOPLE Digital
PEOPLE Digital is the ultimate celebrity experience online. More than 13 million unique users agree, returning each month—sometimes, several times a day—adding up to more than one billion monthly page views. As a counterpart to PEOPLE magazine, PEOPLE Digital includes leading celebrity news breaker PEOPLE.com, the No. 1 celebrity magazine website; PEOPLE mobile editions, read by more than 2.5 million users each month; and social media extensions, which nearly 5 million fans follow every day. Addictive and authoritative, PEOPLE.com is powered by an extensive team of print and web-dedicated editors, writers and reporters across the globe and provides an unrivaled 360-degree look at star lives via several channels—the A-Z celebrity bio database, News, Photos, Moms & Babies, Pets, TV Watch, Video and StyleWatch. In addition to breaking news, PEOPLE.com features a dynamic mix of striking photos, videos, interactive tools, live blogs, unparalleled Hollywood access, and a commitment to accurate and fair reporting. For more, go to www.people.com. To follow PEOPLE on Facebook and Twitter go to www.facebook.com/peoplemag and www.twitter.com/peoplemag.
About PEOPLE
PEOPLE revolutionized personality journalism in 1974 and is today the world’s most successful and popular magazine. Each week, the PEOPLE brand brings more than 46 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life “Heroes Among Us” remain an essential component of PEOPLE’s editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City.
About Spring Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 49.9 million customers at the end of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
Contacts:
Claudia DiRomualdo, 212.522.3502
Esther Chen, 212.522.5809
