Real Simple Debuts On NOOK Color™
October 11, 2011
October 11, 2011 – Real Simple debuts its November issue today on NOOK Color by Barnes & Noble, kicking off Time Inc.’s recent announcement that all 21 domestic titles will become available on all tablets by year-end. Real Simple will be designed and optimized for NOOK Color’s stunning 7-inch color touchscreen each month with a host of engaging content features, and can be purchased for $4.99 per issue or $2.99 per month for a digital-only subscription in the NOOK Newsstand™ (www.NOOKnewsstand.com). Current print subscribers to the magazine will have the option to upgrade their subscriptions to include the tablet edition at no additional cost.
Real Simple’s debut on the award-winning NOOK Color follows the brand’s two very successful utility apps, No Time to Cook? and To-Do Lists, and precedes its All Access launch on all other major tablet platforms on November 5, 2011.
“Our consumers have been asking for Real Simple on NOOK Color, so we are very excited to make this announcement. Thanks to the creative genius behind Real Simple – led by Janet Froelich – Real Simple is a beautiful and engaging consumer experience for NOOK Color owners,” said Kristin van Ogtrop, Managing Editor, Real Simple.
Real Simple’s November issue on NOOK Color features the same advertising that runs in the print magazine, including: Campbells, The Container Store, Estee Lauder, JC Penney and Kia, among others.
“Our advertising partners are always looking for new ways to connect with our consumers, so we’re thrilled to bring Real Simple to NOOK Color – and soon, to all major tablet platforms,” said Evelyn Webster, Executive Vice President, Time Inc. Lifestyle Group.
To date, Time Inc.’s digital magazines and content apps have been downloaded more than 11 million times, over 600,000 single copies have been sold and hundreds of thousands of print subscribers have authenticated to get the digital edition for free, with thousands being added each week.
Download Real Simple’s November issue on NOOK Color here: www.bn.com/realsimpleAbout Real Simple
Real Simple launched in March 2000 and has become one of the industry’s biggest success stories. Using humor and understanding, Real Simple provides inspiring ideas and practical solutions for everyday life and enjoys a total audience of 15 million. Real Simple has expanded its brand promise, “Life made easier,” to several platforms, including: mobile; books; special issues and licensed products. The Real Simple Home and Lifestyle Digital Network enjoys a strong reach online, averaging 3.3 million unique visitors each month (comScore). Real Simple is available on the NOOK Color and is published by the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S.
Media Contact:
Amanda Schumacher, 212-522-0105, amanda_schumacher@timeinc.com
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