Time Inc.

Sports Illustrated Puts Fans In The "Front Row" Of Sporting Events With New Mobile Apps

March 16, 2011

Launching with Coverage of All 67 Games of the NCAA Tournament

Front Row Series of Apps Delivers Up-to the Minute Scores and Award-Winning Photography to iPhone and Android Smartphones, Special Front Row Section Also Available on Flipboard

NEW YORK, NY (3.16.11) - Continuing on its development of innovative apps, Sports Illustrated announced today the availability of Front Row, a new series of free apps that will deliver up-to-the minute scores and award-winning photography,  from the world’s biggest sporting events, directly to the iPhone, Android Smartphones and a special Front Row section available on Flipboard for the iPad.
   
The Front Row application will launch around the NCAA Tournament, providing a bracket style look into all of the Madness.  Fans will have the ability to stay on top of all the action by having access to all 67 games of the NCAA Tournament, giving fans an exclusive Front Row view into the Tournament, directly from the lenses of Sports Illustrated photographers.   On Flipboard, Front Row will also integrate expert insight and opinions from Sports Illustrated award-winning writers on-site via their Twitter feeds.

The new app will be available in the iTunes Store and the Android Market, and will be available as a featured section on Flipboard for the iPad.  The NCAA Tournament Front Row apps are powered by Lexus for the launch of The All-New Lexus CT Hybrid.

Download the Front Row App, and, from the best seats in the house, get access to Sports Illustrated’s unique vantage point on the world of sports, including upcoming coverage of the following events:

  • March Madness
  • Stanley Cup Playoffs
  • The Masters
  • NBA Playoffs
  • MLB Playoffs
  • BCS Championship Game
  • NFL Playoffs
  • 2012 Olympics

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SPORTS ILLUSTRATED’s award-winning journalism powers a media company that includes the flagship magazine, SI.com, Golf Magazine, Golf.com, SI Golf Plus, SI Presents, SI Kids, SI International, SI Books, SI Mobile, SI Swimsuit, SI Social, consumer products and Live Media. Earlier this year, SPORTS ILLUSTRATED was named to Adweek’s list of the media industry’s hottest brands.

Contacts:

Chris Tropeano, Sports Illustrated
(212) 522-5542
Christopher_Tropeano@timeinc.com