Time Inc. Announces
List of "10
NYC Startups
to Watch"

June 1, 2011

Gearing up for Internet Week New York, Time Inc. today unveiled its list of the “10 NYC Startups to Watch” that will be recognized at a special event on June 8th in New York City.

Energized by an ever-growing number of startups, New York City continues to cement its reputation as a hotbed of tech innovation.  To recognize the impact these companies are making in areas from entertainment and fashion to travel and commerce, editors from Time Inc. brands, including PEOPLE, TIME, FORTUNE, CNNMoney, Entertainment Weekly, Sports Illustrated, InStyle and Real Simple, scoured New York’s tech scene to select the city’s most promising innovators.

“As an industry, publishing itself is awash in digital change, so Time Inc. as a company is always on the lookout for the next wave of innovation,” said John Huey, Time Inc.’s Editor-in-Chief.  “And as journalists we have a long tradition of identifying the next cool device, or app, or just a really good idea that will change the way our world works.”

About Time Inc.

Time Inc., a division of Time Warner, is a world class branded content company, engaging more than 138 million consumers monthly across multiple platforms. With 22 magazines and 27 web sites in the U.S., it is the country’s largest consumer publisher. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every five, who are online, visits a company web site (more than 50 million monthly unique visitors). Time Inc.’s popular brands and successful franchises extend to online, mobile and tablets, television, video events and branded products.

The release of Time Inc.’s list of “10 NYC Startups to Watch” coincides with Internet Week New York 2011. Now in its fourth year, the festival has become a leading celebration of digital culture and a global showcase for New York’s technology industry.  More than 20,000 people are expected to attend 250 events across New York City from June 6-13.

Whether it’s spare ribs or foie gras, Foodspotting will find it.  This innovative service zeros in on the perfect dish and tells foodies where it’s served, based on their location. 
Bringing e-commerce to the masses, Goodsie makes it quick and easy for anyone to set up shop online through the creation of professional, custom Websites where they can sell their goods and services.
GroupMe provides free group messaging -- like a private chat room that works on every phone with every contact. GroupMe was born at TechCrunch Disrupt in 2010.
An invite-only Website that lets its fashion-forward members share their closets with fashionistas nationwide. I-ELLA lets them buy, borrow, swap, sell or lend new or barely-used haute couture while being charitable -- a 10% transaction fee benefits the buyer’s favorite charity.
Manilla is a secure, free online service that consolidates all household accounts -- from cable and utility bills to banking and frequent flyer accounts -- neatly on one page using just one password.  Manilla reduces clutter through a highly functional interface, calendared due dates, payment reminders, bill payment and lifetime
document archives.
OnSwipe is a platform that makes it incredibly easy
for publishers of all sizes to convert websites or advertising into a polished app-like experience on
touch-enabled devices.
The Internet's first real-time, dynamically driven TV guide thinks outside the box by making it social. Whether gleaning meaning from Glee or wondering about the Wizards of Waverly Place, SocialGuide actively engages viewers in the most buzzed about TV conversations instantly.

This next generation travel site provides custom tailored recommendations based on users’ interests and budget. The service sifts through more than 1,200 destinations and matches them with thousands of unique activities for a one-of-a-kind travel experience. Users organize and book their trip right on the site and then share their experiences with other travel enthusiasts using social networking tools.

By creating designs in-house, WarbyParker is able to sell prescription eyewear direct to their customers for under $100. Their easy-to-navigate online eyeglass store has a groundbreaking offline component:  Buyers can try on a pair on at home. The company sends out up to five pairs of eyeglasses for free and includes pre-paid return labels for the ones being returned.

The recent explosion of deal-based internet services has made bargain hunting a time consuming and mailbox-overloading experience.  Yipit.com cuts through the clutter by effectively aggregating and filtering over 500 sites, including Groupon, ShopIt To Me and Living Social.  A one-stop shop for great deals.