October 2009
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FORTUNE Announces Redesign
FORTUNE announced that it will undergo a redesign with wider spaces, more photographs and a heavier matte stock. Editorial content will emphasize fewer, but more in-depth stories about the biggest companies, top movers and shakers and most relevant issues of the day. The magazine will also focus on more investigative stories.
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PEOPLE Secures First Photos of Adult Jaycee Dugard
In a huge coup for the brand, PEOPLE secured the first photographs of kidnapping victim Jaycee Lee Dugard since she was reunited with her family after 18 years in captivity. PEOPLE published the photos, comments from Dugard and her family and details of her reunion with her sister in its October 26th issue, which sold nearly 2 million newsstand copies.
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PEOPLE and ESSENCE Make A-list
PEOPLE earned the #5 spot and ESSENCE the #6 spot on Advertising Age’s annual A-List, honoring the top magazines of the year. Ad Age cited PEOPLE Games, e-commerce on People StyleWatch’s site and PEOPLE’s Celebrity News Tracker iPhone app as brand highlights. ESSENCE was recognized for the high degree of loyalty and engagement the brand has with its readers and for the Essence Music Festival which saw record attendance of 428,000 this year and sponsors including CoverGirl, Ford, and Wal-Mart.
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Real Simple Unveils New Look With Its November Issue
Real Simple unveiled a redesign in November, led by Janet Froelich, the brand’s new creative director. Fourteen new editorial franchises include Trends Worth Trying; 15 Minutes and You’re Done, which focuses on shaping up fast, and 10 (Fabulous) Ways to Cook. Advertising pages for the November issue of Real Simple are up 10% over last year. Advertisers in the new issue include: Chanel, Lancome, L’Oreal, Maybelline, Garnier, Cadillac, Toyota Prius, American Express, Fidelity and Intel.
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Health.com Partners With Right Health
Health.com announced a strategic partnership with RightHealth.com, a top 10 health site. They will go to market together in 2010 as Health.com Integrated Solutions. In the coming months the two companies will work together to develop a series of new capabilities and products to meet the needs of health information seekers and the advertisers who target them.
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Essence.com Redesign
Essence.com launched a major step in the expansion of its digital services - its redesigned website at www.ESSENCE.com makes it easier to combine reading and user interaction, follow breaking news, comment on ESSENCE.com’s coverage and share it via a dynamic blog-roll format. The new site is organized to feature the most pertinent Entertainment, Fashion and Beauty, Lifestyle and Breaking News affecting Black women, reflecting ESSENCE.com’s keen understanding of its core audience and stakeholders.
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Time Inc. Home Entertainment
Time Inc. Home Entertainment released a number of books tied to Time Inc. brands this month, including TIME Great Discoveries: Explorations That Changed History; Wow! The Pop Up Book of Sports from SI Kids; InStyle’s The New Secrets of Style; LIFE The Classic Collection: Wonders of the World; Cooking Light’s Way To Cook, and Real Simple’s Easy, Delicious Meals.
PEOPLE Sexiest Man Alive (November)
TIME Person of the Year (December)
Sports Illustrated Sportsman of the Year (December)
