December 2009
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Leading Publishers' New Digital Venture
Time Inc. joined four leading publishers, including Conde Nast, Meredith, Hearst and News Corporation, in the formation of a new digital venture. The venture will develop a digital storefront and a common reading application that will allow consumers to enjoy their favorite magazine and newspaper content on the next generation of mobile devices. Sports Illustrated has developed a prototype for what our content will look like on these devices. Click here to watch the demo
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TIME - Person of the Year (2009)
On December 16th Rick Stengel announced Ben Bernanke, Chairman of the Federal Reserve, as TIME’s Person of the Year on the Today Show as part of an annual partnership with NBC that includes three days on the Today Show, plus coverage on Nightly News, MSNBC, and CNBC. The issue included an exclusive interview with Bernanke—his first on-the-record print interview--as well as photos. The POY issue is up 41% in pages versus 2008’s POY issue. On the day of the announcement more than 1.8 million visitors came to Time.com , totaling more than 10 million page views. The issue included an exclusive interview with Bernanke as well as interviews with runners-up, General Stanley McChrystal and Nancy Pelosi. Twitter was buzzing with tweets about Person of the Year with influential users discussing the choice.
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Sports Illustrated Sportsman of the Year
Derek Jeter was named 2009 Sports Illustrated Sportsman of the Year. Jeter is the first New York Yankee to receive the award, which has previously been given to athletes including Muhammad Ali, Lance Armstrong, Michael Jordan, Jack Nicklaus and Tiger Woods. Jeter was honored at a Sportsman of the Year event on December 1st sponsored by Ford, Gillette, Liberty Mutual and Verizon.
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Penélope Cruz at LIVE & UNFILTERED
Time Inc. recently debuted LIVE& UNFILTERED, a new series of talks and panels featuring Time Inc. editors and notable figures that offer a unique perspective on topics ranging from politics and the global economy to pop culture and the media. Entertainment Weekly kicked off the first LIVE& UNFILTERED event with Penélope Cruz in mid-December. After an intimate group of clients, press, and influentials watched a special screening of “Nine”, Jess Cagle introduced Penélope to the audience, and she talked with Dave Karger. We plan to continue this series with other brands in the future.
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This Old House does "Diplomacy for the Holidays"
With just two weeks’ notice, editors from This Old House volunteered, along with five other lifestyle magazines across the industry, to do a holiday makeover on the historic Blair House, the President’s guesthouse. For the project, called “Diplomacy at Home for the Holidays,” This Old House transformed the Truman Study at Blair House by taking visitors back to Christmases of 1948 through 1952. During that period, President Harry S. Truman and his family lived at Blair House while the White House underwent a restoration. For the Lincoln Room at Blair House, they executed an architecturally themed design. Ornaments were chosen based on the room’s period, Federal-style furnishings and details. On Dec. 7, the State Department held two receptions (one hosted by Secretary Clinton) to unveil the rooms. The curators have since decided to add This Old House’s decorations to their permanent collection.
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Golf.com Traffic Spikes 600%
Golf.com, which averages 2.4 million unique users per month, has seen traffic jump six-fold since the story about Woods broke. The site typically draws an audience that big only during major golf championships.
