January 2010
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Time Inc. Live & Unfiltered: Interview with Authors of Best-Selling Book Game Change
As part of Time Inc.'s Live & Unfiltered series, TIME hosted an event with MSNBC's Joe Scarborough interviewing TIME's Mark Halperin and New York Magazine's John Heilemann, authors of the best-selling book Game Change. Industry VIPs, Time Inc. clients and press attended the event.
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Time Inc. Acquires StyleFeeder
Time Inc. acquired StyleFeeder, a personal shopping engine that uses pattern recognition technology and its members' style preferences to make recommendations for clothing, shoes and accessories from thousands of online retailers. StyleFeeder will become part of the InStyle family of brands and its e-commerce technology will power shopping on InStyle.com. StyleFeeder has more than 1 million registered members.
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FORTUNE.com Names Dan Roth as Managing Editor
FORTUNE announced that Dan Roth will join the brand as the new Managing Editor of Fortune.com. Dan will lead a reinvention of FORTUNE.com within the framework of CNNMoney.com. Dan came to FORTUNE from Wired, where he was a Senior Writer.
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InStyle up 33% in March, People StyleWatch nearly triples its March ad pages
InStyle was up 33.5% in advertising pages year-over-year for its March spring fashion issue. Paging from luxury accounts in particular grew 28%, including brands that were new to the issue such as Jimmy Choo, Chloe and Neiman Marcus. People StyleWatch nearly tripled its March ad pages with a 138% increase year-over-year. Almay, Sally Hansen, and Lancome are among StyleWatch's first-time advertisers.
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Sports Illustrated e-Reader Demo Attracts 750,000 Views
The e-Reader demo Sports Illustrated developed with Wonderfactory has attracted nearly 750,000 views on YouTube. The demo shows what SI’s content might look like on wireless, color, touch screen devices with video and customization options for the reader: Click here to watch the demo
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RealSimple.com Names Jennifer Mirsky as Managing Editor
Jennifer Mirsky was named Managing Editor of RealSimple.com. Most recently, Jennifer served as Editor-in-Chief, Women's Lifestyle at Meredith Interactive, where she oversaw editorial content for LadiesHomeJournal.com, More.com and FitnessMagazine.com. Prior to that, she was Vice President, Editorial Programming at NBC Universal's iVillage.com.
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IPC's Tech Site TrustedReviews.com up 10%
IPC's TrustedReviews.com, the UK 's number one source for technology news and reviews, grew its monthly audience to 2.69 million unique users, up 10% year-over-year. The site delivers original, expert reviews about consumer electronics and IT equipment across 20 different product categories.
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Sports Illustrated Swimsuit - February
Sports Illustrated Super Bowl - February
