March 2011
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Entertainment Weekly & Get Glue Partnership
Entertainment Weekly announced the launch of a series of rewards through a partnership with GetGlue.com. This partnership marks the first time Get Glue has collaborated with a publisher and is also Entertainment Weekly’s first venture into social check-in integration. Readers who check into items featured on Entertainment Weekly’s “Must List” via GetGlue are able to unlock virtual and physical stickers, which in turn reward users with exclusive content from Entertainment Weekly editors. Through this partnership, users are able to explore the Entertainment Weekly brand while staying up to date on the latest trends through one of the leading social networks for entertainment.
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Essence Black Women in Hollywood
On February 24th, Essence held the Fourth Annual Essence Black Women in Hollywood event at the Beverly Hills Hotel. This year, the brand honored those who are “Simply the Best” - Black actresses in Hollywood who have inspired positive images of Black women around the world through their work. Honorees included Angela Bassett, Jennifer Hudson, Loretta Devine and Viola Davis. Presenters included Academy Award winning actor Forest Whitaker, Academy Award nominated actress Amy Adams, Sex and the City director Michael Patrick King, actress Anika Noni Rose and actress Sharon Leal. Celebrities including Kimora Lee Simmons, Gabrielle Union, Serena Williams, Tia Mowry and Kerry Washington joined Michelle Ebanks, President of Essence Communications Inc., and Mikki Taylor, Essence Editor-at-Large, at the red carpet luncheon. In addition to being honored by Essence, each of the honorees also received a $20,000 donation to a charity of their choice from sponsor ING. Sponsors for the Essence Black Women in Hollywood Luncheon included presenting sponsor Lincoln, as well as partner sponsors L'Oréal Paris, Boost Mobile, ING, Moët & Chandon, Pepsi and Swarovski Elements.
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Global Public Square
TIME.com in partnership with CNN.com has launched Global Public Square, a new blog featuring international news reported from CNN and TIME’s Fareed Zakaria as well as expert guests and journalists from CNN and TIME. Edited by CNN World Producer Amar Bakshi, Global Public Square will utilize CNN’s international resources and TIME’s expert journalists to create diverse and original perspectives on the news. The Global Public Square blog will feature a weekly news quiz, a book of the week as well as the option for users to participate in the conversation by asking questions of the newsmakers and commenting on posts.
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Life.com wins a Digital Ellie
ASME announced winners of its 2011 National Magazine Awards for Digital Media, better known as the “Digital Ellies”, and LIFE.com won for Photography, Digital Media. Out of the hundreds of entries considered for the Digital Ellies, LIFE.com was one of only three online-only titles to win an award. Time Inc. also earned a total of nine nominations, the most of any media company. Nominated titles included: Entertainment Weekly, InStyle, LIFE.com, Real Simple, Sports Illustrated, Sunset and TIME.
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Lightbox
TIME.com launched LightBox, a new blog showcasing photography, video and imagery in today’s world. This is the first blog to be edited and curated by TIME’s photography department. LightBox will feature different sections including: In Progress, highlighting new projects around the world; Man on the Wire, the latest news photos chosen by TIME’s photo editors; Out There, the latest exhibits, books and images that are shaping out culture; Photo Essay, photo stories and multimedia from TIME contributors; Profile, in-depth interviews with leading image makers; The Back Story, the story behind the image told from the subjects and photographers involved; and Toolbox, the latest technology in photography and video. The site also offers users the option to comment on posts and features and share content via social media.
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Time Inc. Network
48.8 million monthly unique visitors; 1.3 billion page views; Users averaged 15 minutes and 27 pages per unique (Source: comScore Media Metrix February 2011). Audience of more than 17.3 million on Twitter and Facebook.
