May 2011
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Fortune Most Powerful Women Dinner
FORTUNE concluded the sixth annual FORTUNE/U.S. State Department Global Women’s Mentoring program with its annual Most Powerful Women dinner. This event brought together women in executive leadership positions as well as 26 selected rising stars from developing nations who currently serve as mentees in the program. Many were in attendance including Google VP Marissa Mayer, Chelsea Clinton, Barbara Bush, Meredith Whitney and Barbara Walters. The event also included a headline interview between Fortune’s Pattie Sellers and Xerox CEO Ursula Burns.
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CNNMoney Redesign
CNNMoney rolled out a redesigned site that is available to consumers in a regular and a tablet view. The new site contains many features including expanded markets coverage with a new tracker, articles with interactive quote bubbles and a hand-curated video homepage. The site also teamed up with StockTwits to provide additional blog content from the investing community to CNNMoney readers. Additionally, Fortune.com received a homepage redesign and launched a new finance vertical called “Term Sheet” which covers markets, mergers, hedge funds, private equity, venture capital, Wall St. and Washington.
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Time Inc. Special Issues and Packages Break Records for Royal Wedding Coverage
Time Inc. brands documented every aspect of the historic marriage between Prince William and Kate Middleton and broke many records in the process. PEOPLE’s 220-page Royal Wedding special collector’s issue contained 105 ad-pages, the most in an issue of PEOPLE since 2007. PEOPLE.com set a new record of 162 million pageviews on the day of the wedding, more than doubling the previous record for the 2010 Academy Awards. LIFE.com generated 17 million pageviews the weekend of the wedding which was in part attributed to 62 special galleries of royal weddings, some that featured rare and never before seen photos. InStyle.com hit a record 4.4 million pageviews, a 75% increase over average daily pageviews in April on the day of the wedding, while TIME’s special issue for the iPad featured extra content including photos and video coverage of the wedding.
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TIME Reports on Osama bin Laden's Demise
TIME released a special edition May 20 issue featuring an illustration of Osama bin Laden with a red “X” across the front, making bin Laden the fourth person in the magazine’s history to be depicted with the iconic symbol. This issue marked the first time ever the magazine released three issues in one week. With contributions from TIME journalists Joe Klein, Fareed Zakaria and David von Drehle, the 68-page special was available to consumers on newsstands and iPad. In the 24 hours following the breaking news, the issue sold 10 incremental ad pages. Brands included Jeep, Geico, Merck’s Zetia, Amgen’s Prolia, and AstraZeneca’s Vimovo. Additionally, TIME.com profiled bin Laden through essays and photo galleries as well as reports on the public reaction to his death.
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Entertainment Weekly Lands HTC As a First Sponsor in GetGlue Partnership
Entertainment Weekly and GetGlue.com announced a new series of rewards for summer movie fans with HTC as the first advertiser to sponsor a joint EW/GetGlue program. Fans that view movies featured in EW’s top 15 summer movies list from the new Summer Movie Guide on EW.com can unlock a series of four stickers when checking in via GetGlue. These stickers gain users entries to sweepstakes courtesy of HTC. As a sponsor, HTC branding will be featured on EW.com, the EW Summer Movie fan sticker pages as well as a virtual HTC Custom Sticker Peel which reveals the EW.com Summer Movie Fan stickers. The check-ins and stickers can be shared via GetGlue to other social networks including Facebook and Twitter. The Entertainment Weekly and GetGlue partnership launched in March and featured three stickers around EW’s Must List. In that time, stickers have been earned over 60,000 times and have been viewed millions of times through social networks.
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Southern Living and InStyle Introduce New Apps
InStyle and Southern Living announced the launch of two new apps that serve as perfect extensions of the brand. InStyle’s Hairstyle Try-on App for the iPad is inspired by the brand’s signature Hollywood Makeover Hair tool on InStyle.com and allows users to upload their photo and virtually try on celebrity hairstyles using exclusive face-shape recognition technology. Highlights of the free version of this app include 50 hairstyles for try-on, editor recommendations and a Salon Finder powered by InStyle Beauty Black Book with Google Maps integration. The upgraded version is available for $5.99 and provides personalized recommendations based on browsing and try-on history, new hairstyles every two weeks, more than 25 editor-selected hair packs (like “Wedding Hair” and “10 Ways to Wear Bangs”) and 250 of the hottest celebrity hairstyles at the consumer’s disposal. Southern Living’s The Big Book of BBQ App for the iPad is based on the brand’s best-selling book: Big Book of BBQ: Recipes and Revelations from the Barbecue Belt. It is available for $7.99 through July 4th and $12.99 thereafter in the App Store. The App highlights over 100 recipes and dozens of special hints, tips and techniques. It also includes video and audio clips featuring step-by-step advice and how-to demos by contributing editor and award-winning barbecue chef Troy Black.
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Time Inc. Digital Network
58.5 million monthly unique visitors; 1.6 billion page views; 16 minutes spent per unique visitor (Source: comScore Media Metrix April 2011). Our brands have 15.2 million Twitter followers and over 3 million fans on Facebook.
