August 2011
-
-
Time Inc. To Launch Tablet Editions for U.S. Portfolio
In a publishing industry first, Time Inc. announced that its entire U.S. portfolio will launch tablet editions by the end of the year. Through this initiative, brands will be available to consumers through the Time Inc. "All Access" subscription plan, which provides consumer content in print, online and on a growing list of tablet platforms such as the Apple iPad, the Android Marketplace and Next Issue Media's store.
-
-
Time Inc. Receives MIN Nominations
Finalists have been announced for MIN's annual Integrated Marketing Awards, recognizing the best campaigns, ongoing programs and leaders who have made advancements in magazine marketing programs. Time Inc. received over 30 nominations across 17 categories. Notable nominations include the Marketer of the Year award, in which Real Simple's Tamara Stewart is nominated, and the Marketing Team of the Year award, where the Sports Illustrated Marketing Team is nominated.
-
-
Time Inc. Brands Launch on the NOOK Color
In an agreement with Barnes & Noble, FORTUNE, PEOPLE, Sports Illustrated and TIME are now available on the NOOK Color in digital subscriptions and single-copy issues. These titles are the first in the Time Inc. portfolio made available on the NOOK Color, with the rest of the Time Inc. brands to follow. FORTUNE, PEOPLE, Sports Illustrated and TIME have already made it to the #1 spot in their competitive set since their debut on this tablet.
-
-
PEOPLE Signs On as Launch Partner for New Foursquare Feature
Foursquare announced that PEOPLE signed on as a launch partner for the app's new "List" feature, which allows users to create customized lists for future check-ins. PEOPLE's "Check in Like a Superstar!" list provides suggestions of places where celebrities dine, shop and socialize. To date, the PEOPLE brand has the largest following of any magazine on Foursquare.
-
-
MyRecipes Breaks the Top Ten
The MyRecipes Network broke into the top 10 food sites for the month of July, attracting 4.7MM unique visitors according to comScore. The recently redesigned website features how-to videos, new ways to save and share recipes, personalized shopping lists and recipe nutritional information to keep consumers engaged with the site. This marks a 23% increase over the prior month, and a 58% increase year-over-year.
-
-
InStyle Partners With Shopkick
InStyle announced a partnership with Shopkick, the largest location-based shopping app. In this deal, InStyle will extend the magazine's content to shoppers on their mobile devices to more than two million users in the Shopkick community. This partnership features a "Shop By Color" virtual Pop-Up store which will offer consumers product recommendations and styling tips.
-
-
Time Inc. Digital Network
49.6 milion monthly unique visitors 1.4 Bilion page views 17.3 minutes spent per unique visitor (comScore Media Metrix July 2011)
Our brands have 16.1 milion Twitter followers and over 3.4 milion fans
on Facebook.
