September 2011
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Time Inc. Honors 9/11
Time Inc. brands came together to honor the 10th anniversary of the September 11th terrorist attacks. PEOPLE's 9/12 issue dedicated a 15-page spread of photos and stories featuring "The Children of 9/11," a profile of 10 children whose fathers were killed during the attacks. LIFE Books released One Nation: America Remembers September 11th, 2001 10 Years Later and LIFE.com created a series of 9/11-related galleries which included unpublished photos of the Pentagon construction. The TIME brand covered the September 11th story in the Beyond 9/11 multiplatform package. TIME's commemorative Beyond 9/11 issue featured portraits, oral histories from survivors and leaders such as George W. Bush, Dick Cheney and Tom Brokaw and for the fi rst time, the only four survivors of the attack on Tower Two of the World Trade Center who were above the point of impact shared their experience. TIME also held an event on September 8 featuring a screening of the TIME/HBO documentary, Beyond 9/11, a preview of award-winning photographer Marco Grob's photographs and a conversation with TIME Managing Editor Richard Stengel and former New York City Mayor Rudolph Giuliani. Additionally, TIME.com created a Beyond 9/11 microsite of portraits and oral histories and the brand released a special iPad edition of the 112-page commemorative book, Beyond 9/11: Portraits of Resilience. The TIME promoted #Beyond911 hashtag received nearly 7000 mentions on Twitter within the five days after launching the package.
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Time Inc. PinPoint
Time Inc. announced the launch of Time Inc. PinPoint, a product that allows clients to reach customers more effectively across Time Inc.'s print and online audience of over 136 million. This new initiative uses detailed shopper data from Nielsen Catalina Solutions to allow advertisers to optimize their Time Inc. campaigns as well as evaluate the return on investment, including metrics on retail sales, brand loyalty and purchase frequency. Time Inc. PinPoint is the fi rst publishing product of its kind to span both print and digital mediums.
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PEOPLE's Exclusive on Kim Kardashian's Wedding
PEOPLE magazine secured exclusive photos and coverage of the wedding between Kim Kardashian and Kris Humphries, which helped the brand achieve notable success both on the newsstand and online. PEOPLE's exclusive of the wedding sold a total of 1.5 million copies. PEOPLE.com's coverage of the wedding garnered more than 6 million page views in the days following the wedding. The coverage highlighted the details of the wedding day and included an exclusive look at Kim's gown, flowers and the A-list guests who attended.
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All You Increases Its Ratebase
All You announced a 15.4% increase in its rate base beginning January 2012 from 1.3 million to 1.5 million. This represents the tenth time All You raised its rate base since its launch in 2004. Consumer demand for the magazine has increased across all platforms in light of the turbulent economy - in July 2011, AllYou.com had approximately 1.7 million uniques, a 133% jump YOY, and the brand has an engaged following on Facebook of 185K fans.
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Sports Illustrated Launches "Football Rivals"
Sports Illustrated unveiled "Football Rivals," an app that explores 10 great football rivalries. The app provides more than 300 pages of content, interactive components, rare photos and telling quotes of these historical match-ups. Chosen by SI editors, the rivalries are presented on interactive timelines where fans can pick points within the history of the rivalries to access additional historical content and receive a preview of this year's upcoming showdowns. Football Rivals is presented by Coke Zero in a partnership which includes promotion through radio, messaging on more than 30 million Coke Zero cans and giveaways from EA Sports and Sports Illustrated through MyCokeRewards.com. Coke Zero will also serve as the exclusive advertiser of four Sports Illustrated Presents college football conference previews, distributed exclusively at Sam's Club. Sports Illustrated Football Rivals is available for the iPad, iPhone and Android Smartphones.
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MyRecipes Launches the "Five & Dine" Program
MyRecipes.com launched "Five & Dine," an original web video series about cooking with five ingredients or less. Each week, host Adrien Sharp, a season three fi nalist of "The Next Food Network Star," transforms simple ingredients into delicious dishes while sharing tips and tricks from professional chefs. The "Five & Dine" web video series brings to life MyRecipes.com's collection of over 2,500 five-ingredient recipes from the Time Inc. Lifestyle Group's Cooking Light, Southern Living, Real Simple, Sunset, Coastal Living, Health, and Oxmoor House books. Users can also access a daily calendar of five-ingredient recipes and 5-ingredient slideshow collections through MyRecipes.com. MyRecipes.com recently broke into the top ten food sites and has seen a 58% year-over-year increase in traffi c to the site. Launch sponsors for the "Five & Dine" program include General Mills' brands, Pillsbury Crescents, Pillsbury Pizza Dough, and Pillsbury Grands.
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min's 2011 integrated Marketing Awards
min's annual Integrated Marketing Awards took place in September and Time Inc. received multiple awards. Time Inc. took home best consumer Custom Publishing Project for its work with Merrill Lynch Advisor. FORTUNE, Money and CNNMoney.com earned a win in the Multiple Magazine Title Program category for the "Visionaries" series. Time Inc. Branded Solutions won in the Print/Web bundle category for the "Microsoft - Make Education Great" partnership. Food + Wine's Director of Marketing Kate Rados won for Marketer of the Year and the Sports Illustrated Marketing Department won in the category of Marketing Team of the Year. This is the second year in a row that Time Inc. has taken home the Marketing Team of the Year award, last year the honor went to Time Inc. Branded Solutions.
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Time Inc. Enters Into Multiplatform Partnership With Lincoln
Time Inc. and Lincoln have partnered to introduce a new program, New Century Design. The program promotes the Lincoln MKZ Hybrid and MKX premium crossover models by highlighting personalities in various disciplines to speak to the integration of technology and usability. This program will appear in Time Inc. and American Express Publishing brands including Food + Wine, Travel + Leisure, Departures, InStyle, FORTUNE, Essence and the TIME iPad edition. The program will also be featured across various Time Inc. and American Express publishing brand sites.
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Time Inc. Digital Network
53.5 MILLION monthly unique visitors 1.6 BILLION page views 18 MINUTES spent per unique visitor (comScore Media Metrix August 2011)
Our brands have 16.8 MILLION Twitter followers and over 3.6 MILLION fans on Facebook.
