Time Inc.

February 2012

February 2012

  • Sports Illustrated Swimsuit 2012

    Supermodel Kate Upton graced the cover of the Sports Illustrated Swimsuit 2012, which hit newsstands on February 14. As an extension of the print issue, the brand’s digital efforts broke previous records – SI.com Swimsuit video attracted a record 34.5 million views the week the cover was revealed and the free SI Swimsuit 2012 mobile app was downloaded 482,000 times in the first week, reaching the top spot in the Sports category in iTunes. Swimsuit 2012 also launched new initiatives including a partnership with DirecTV to launch a free mobile app containing bonus content when activated in the print issue, a Sports Illustrated curated sale on Gilt.com and the debut of Sports Illustrated Swimsuit Beauties & Beats Music Festival, a two-day event presented by Lexus showcasing SI’s Swimsuit models and up-and-coming musical talent.

  • Executive Changes at Time Inc

    Teri Everett joined Time Inc. as Executive Vice President of Corporate Communications. Most recently, Teri served as Senior Vice President of Corporate Affairs and Corporate Communications at News Corp. Regina Buckley was promoted to Chief of Staff, Regina was formerly VP of Finance for the Style & Entertainment Group. Former Publisher of This Old House Charlie Kammerer was named Group Publisher of This Old House and Coastal Living and Kitty Morgan was appointed Editor-in-Chief of Sunset. Before joining Sunset, Kitty was Executive Editor of Better Homes and Gardens.

  • Time Inc. Sponsors Social Media Week

    For the third year in a row, Time Inc. participated in Social Media Week – a week-long event taking place in 12 cities throughout the world. As an event sponsor, Time Inc. hosted a panel featuring EW.com Managing Editor Bill Gannon entitled, Second Screen and Social TV: Which Way From Here? Other panelists included Brad Pelo CEO, itv, Shenan Reed Chief Media Officer, Morpheus Media, Lou Paskalis VP Global Media Content Development & Sponsorship Marketing, American Express and Jesse Redniss Senior Vice President of Digital USA Networks/NBC Universal.

  • Time Inc. Remembers Whitney Houston

    With the sudden passing of pop singer Whitney Houston, PEOPLE experienced its biggest newsstand sales so far for 2012 with the February 27 issue featuring the singer. In the 21-page tribute, PEOPLE highlighted her life and final days and also included a special feature from Aretha Franklin, while People.com’s Whitney Houston tribute package generated 50MM pageviews to date. The day after Houston’s death, which was the same day as the Grammy’s, the mobile site saw its highest number of uniques and pageviews ever and iPad usage was also at its highest. PEOPLE and LIFE announced the release of commemorative books: Remembering Whitney, 1963-2012 and LIFE Whitney 1963-2012 as tribute to the legendary singer and actress. Entertainment Weekly’s February 24 issue featured the singer on the cover and also included a 14-page spread detailing unforgettable moments, a filmography and Houston’s most memorable songs. EW.com’s Whitney Houston package received just under 2MM pageviews from 2/11 to 2/22, making up 5 percent of traffic during that time. EW.com and Essence.com partnered for a joint live-blog and video stream of Houston’s funeral, which brought more than 19K readers to the sites. Essence.com's Whitney Houston tribute package generated about 3.2MM pageviews to date; the day after her death, the site had the highest unique visits so far in 2012. The site also featured exclusive interviews, both video and Q&As, with celebrities close to Houston, including her Jordin Sparks and CeCe Winans. 

  • Digital Records for Oscars

    On February 27, the day following the Oscars, PEOPLE.com’s pageviews were up 39% to more than 103MM. This marked the best-ever for red carpet season and the second-best day ever for the site, following the Royal Wedding on April 29, 2011. The day after the Academy Awards also marked the brand’s biggest day ever for mobile pageviews. The PEOPLE Red Carpet Trivia Live page saw a 262% increase year-over-year in users who visited the game throughout the telecast. Additionally, the PEOPLE Live Blog set a new traffic record, just beating out the Grammys which set a new record for the site a few weeks prior. During the month of February, Entertainment Weekly’s Oscar site special received over 22MM pageviews up 23% year-over-year. On Oscar day, EW.com generated record traffic with a total of 2.9MM pageviews, and the Oscar package on the site hit 11.8MM pageviews in just two days. The brand saw a record number of tablet usages – just under 1MM pageviews, up 189% year-over-year in two days, and for the first time ever EW saw 1MM daily mobile pageviews on the day after the awards show.

  • Essence Black Women in Hollywood 2012

    On February 23, Essence held the Fifth Annual Essence Black Women in Hollywood luncheon at the Beverly Hills Hotel, where Kerry Washington, Paula Patton, Octavia Spencer, Pam Grier and Shonda Rhimes were honored for their work. Celebrities including Viola Davis, Emma Stone and Lee Daniels presented awards to the honorees, while singer Jordin Sparks delivered a dedication to Whitney Houston at the event. The Essence Black Women in Hollywood luncheon, which celebrates positive images of Black women in Hollywood drew a number of notable guests, including Lynn Whitfield, Kelly Rowland, Ann Sweeney, Holly Robinson Peete and Tatyana Ali.

  • Time Inc. Digital Network

    47.5 million monthly unique visitors 1.4 billion page views 16.4 minutes spent per unique visitor. Our brands have 18.7 million Twitter followers and over 4.3 million fans on Facebook.