As Executive Vice President, Senior Strategic Sales Advisor at Time Inc., Mark Ford leads major enterprise-wide sales partnerships at the company.
Ford previously served as Chief Revenue Officer, Global Advertising, with responsibility for driving advertising sales. He oversaw Time Inc.’s US sales organization, including the Category, Brand and Digital sales teams; INVNT, Time Inc.’s global brand communications and live media agency; and Media Networks Inc., which develops techniques in targeted media, native advertising and branded content.
A 32-year veteran of Time Inc., Ford has driven innovation for some of the world’s biggest media brands through multi-platform product development, digital and international expansion, licensing and retail initiatives, all while focusing on nontraditional publishing. Notably, Ford launched The Foundry, Time Inc.’s creative lab and content studio.
As EVP of Time Inc. and President of its Sports Group, Ford launched digital initiatives and TV programming, expanded editorial franchises and partnerships and oversaw consumer circulation and global business development for Sports Illustrated, SI for Kids and Golf. When Ford was President of Time Inc.’s News & Sports Group, he opened new revenue streams and managed strategic planning, acquisitions, consumer/trade promotion, manufacturing/printing and operations for Time, Fortune, Money, CNNMoney and Sports Illustrated. Ford was named to Businessweek’s 2008 list of the Most Influential People in Sports Business and to Mediaweek’s 2010 list of industry innovators.
Ford also served as President of Time4 Media, the network of 17 enthusiast magazines that Time Inc. sold to Bonnier, and he was a key member of the Entertainment Weekly launch team in 1989. Ford began his Time Inc. career as a divisional sales manager for Time in 1985. Prior to joining the company, he held positions at J. Walter Thompson and Hearst Corporation.