ALL YOU Introduces Shoppable Capability with Price Drop Alerts to Tablet Editon
May 16, 2013
ALL YOU INTRODUCES SHOPPABLE CAPABILITY WITH PRICE DROP
ALERTS TO TABLET EDITION
Collaboration with ShopAdvisor Allows Consumers to Easily Find the Best Value
Nearly Two-Thirds (62%) of Smart Shoppers Look for Deals on Their Smartphone or Tablet, According to Exclusive ALL YOU Survey
New York, NY -
Time Inc.'s ALL YOU, the premier smart shopping brand that helps women live well for less, introduces a new shoppable feature in its tablet edition. Through a partnership with ShopAdvisor, consumers can now purchase items directly from the brand's digital pages, observe price drops and see a product's price history to ensure that they are getting the best value. This capability is in pilot on the iPad and Kindle Fire, starting with the May issue.
ALL YOU editors have curated select products throughout the issue that can be instantly purchased - from summer swimsuits to Mother's Day gifts starting at $6. Consumers simply touch the "Shop Now" button featured on the page to see which products are shoppable as well as a list of retailers and sites where the product can be purchased, the current price, chart of the product's price history and option to buy.
If a consumer is interested in a product but is not ready to buy it, he or she can watch it and receive email alerts when the price drops or when there is a special promotion.
"Our consumer prides herself of getting the best value for her family" said ALL YOU Deputy Editor George Kimmerling. "ShopAdvisor empowers her to go from page to purchase, delivering the price and retail information she needs to make an informed decision."
Nearly two-thirds (62%) of smart shoppers look for deals on their smartphone or tablet, according to a recent survey of 2,600 women ages 21-59, conducted by Insight Strategy Group for ALL YOU.
"For decades, shoppers have turned to magazines for inspiration, often dog-earring pages to help them remember products they want to buy. We're thrilled to add this benefit to the digital shopping experience" said ShopAdvisor CEO Scott Cooper. "Consumers appreciate reminders and act on them. In fact, we've found that when someone uses ShopAdvisor to watch a product and is later alerted to a price drop, users will click through to an online retailer nearly 20% of the time."
ALL YOU will offer advertisers the opportunity to activate this technology within their ads in upcoming issues.
About ALL YOU
The ALL YOU brand speaks directly to the value-minded woman, helping her enjoy life for less. The brand celebrates its highly engaged social community of consumers who share shopping strategies, budget-friendly recipes, practical, money-saving tips and ideas with one another across all platforms. Published by the Time Inc. Lifestyle Group, ALL YOU was named to ADWEEK's Hotlist for magazines 10 Under $50-$60 million for four consecutive years (2007-2010), ranked #3 on Advertising Age's A-List in 2010 and won the ADWEEK's Readers' Choice poll for best women's magazine for two years. ALL YOU is available on all tablets.
For publishers of tablet magazines, ShopAdvisor creates a shopping experience that deepens reader engagement and enhances advertising revenues without disrupting the creative publishing process. With ShopAdvisor, tablet readers directly interact with ads and editorial to learn more about favorite products and ask for reminders and news about promotions and price reductions.
Founded in 2011 and based in Boston, Mass., ShopAdvisor develops software and services that are integrated into tablet magazines and websites. ShopAdvisor is also available as a standalone consumer app for iPhone, iPad, Android and the Web. For more information, visit www.shopadvisor.com/publishers
Jennifer Zawadzinski 212.522.9046 firstname.lastname@example.org