(NEW YORK, NY, November 15, 2017)—Time Inc.’s (NYSE:TIME) TRAVEL + LEISURE today announced that Canada is the 2017 Destination of the Year. In the year of Canada’s sesquicentennial, the editors of TRAVEL + LEISURE considered the country’s sustained cultural relevance, as well as its blend of world-class cities, epic natural wonders and eclectic cuisine, in bestowing the top honor.
The TRAVEL + LEISURE Destination of the Year is the place the editors believe best captures the travel zeitgeist of the moment and is trending among travel enthusiasts. “In 2017 all signs pointed north,” according to TRAVEL + LEISURE editors, who also referenced “…Canada’s growing prominence as a global leader, a nation defined by tolerance and hope.” This year’s winner follows past honorees Portugal, named 2016 Destination of the Year, and Cuba, named 2015 Destination of the Year.
To celebrate this year’s announcement of Canada as the 2017 Destination of the Year, TRAVEL + LEISURE and LIFE VR are today releasing a 360-degree video experience that explores Vancouver Island, a natural paradise in British Columbia. Produced by Mesmerise Global and Time Inc. Studios, the four-video series features vignettes that cover Victoria, Tofino, Clayoquot Sound and Bute Inlet. In addition, TRAVEL + LEISURE editors and ambassadors are on assignment throughout the entire country to share live updates across Facebook, Twitter and Instagram via #DOTY2017.
TRAVEL + LEISURE Editor in Chief Nathan Lump said, “TRAVEL + LEISURE’s annual Destination of the Year spotlights the place that has most captured the attention of travelers and our editors over the past 12 months. The designation also signals the era in which we live. Canada celebrated its 150th birthday this year, of course, but the country has also distinguished itself during a particularly divisive time as a welcome unifier of communities and cultures. That it also delivers on some of the key attributes most appreciated by global travelers today—unspoiled natural environments, dynamic cities, creative food and art scenes—only makes the country more compelling at this moment.”
TRAVEL + LEISURE presents a comprehensive guide to the best of Canada now—from Vancouver to Montreal and more—on travelandleisure.com and in the cover story of the December issue, available on newsstands December 1.
ABOUT TRAVEL + LEISURE
TRAVEL + LEISURE is the preeminent voice for the sophisticated, insatiable traveler, serving up expert intelligence and the most immersive, inspiring travel lifestyle content anywhere. TRAVEL + LEISURE captures the pure joy of discovering the pleasures the world has to offer—from art and design to shopping and style to food and wine. Whether the experience is in print or digital, T+L offers compelling reasons to get up and go. With a total global audience of more than 12 million, the TRAVEL + LEISURE portfolio includes the U.S. flagship and four international editions in Mexico, China, India/South Asia and Southeast Asia. The U.S. edition of T+L, launched in 1971, has an authoritative website, TravelandLeisure.com, and an extensive social media following of more than 12.5 million. TRAVEL + LEISURE, a Time Inc. brand, also encompasses newsletters, clubs, retail stores and media collaborations.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 230 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media platforms and extensions, including digital video, OTT, television, licensing, international markets, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.
Dana Baxter, 212-522-1634, Dana.Baxter@timeinc.com
Reid Myers, 212-522-6915, Reid.Myers@timeinc.com