Cooking Light Prepared-Foods To Be Sold at Super Target Stores
SodaStream Cooking Light Flavors To Be Sold at Walmart
NEW YORK, May 6, 2014—Cooking Light, Time Inc.’s leading epicurean brand positioned at the intersection of great food and good health, announced today the expansion of its prepared-foods line and co-branded SodaStream flavors to two national retailers—Target and Walmart, respectively.
“Expanding the distribution of Cooking Light’s branded products into major national retailers like Target and Walmart is the next step in the overall growth strategy for our product portfolio,” said Cooking Light Group Publisher Diane Oshin. “We’ve already seen tremendous consumer response with strong sales at BJ’s Wholesale Clubs and on SodaStream’s website, and are thrilled that even more consumers will have access to our delicious and healthy offerings.”
Cooking Light’s healthy prepared-foods line is available at 250 Super Target stores across the U.S. Six products are available for purchase, including Seared Sliced Beef Sirloin, Sliced Turkey Breast, Beef Provencal Stew, Chipotle Pork Roast, Brussels Sprouts with Pancetta, and Braised Kale. The products are made from fresh ingredients and are based on recipes that were developed and tested in the Cooking Light Test Kitchens. They are available in the prepared foods section.
SodaStream Cooking Light flavors will be available at 1,585 Walmart stores nationwide and on www.walmart.com at the end of May. The fruit-based syrups, including Passionfruit-Mango and Kiwi-Pear, use all-natural flavors and are uniquely designed to make lightly sweetened sparkling beverages that contain a fraction of the calories and sugar of other soft drinks. SodaStream Cooking Light flavors are also currently available online at www.sodastreamusa.com for a retail price of $6.99.
At BJ’s Wholesale Clubs, Cooking Light is expanding its product line to include Flatbreads, which will be available in June 2014.
Cooking Light’s licensing partner is Earthbound, LLC.
About Cooking Light:
Cooking Light is one of the largest epicurean magazine brands and is uniquely positioned where great food meets good health. The brand delivers innovative recipes, nutrition advice, and resources to live a healthful lifestyle via its magazine, website, and portfolio of cookbooks; across all tablets; through the highly-acclaimed Cooking Light Quick & Healthy Menu Maker app; and on social media platforms, including, Facebook, Twitter (@Cooking_Light), Pinterest, Instagram (@cookinglight), and Google+. In 2013, Cooking Light received two James Beard Foundation Book, Broadcast and Journalism Awards. Cooking Light is owned by Time Inc., one of the largest media companies in the world.