Oshinsky to Oversee Original Creative Video Content for SPORTS ILLUSTRATED Group and Its New Streaming Network as Brand Marks Record Digital Video Growth
(NEW YORK, NY, January 4, 2018)—Time Inc. (NYSE: TIME) has elevated Josh Oshinsky to Executive Producer, Sports Video for SPORTS ILLUSTRATED, SI SWIMSUIT and SI KIDS and to VP of Programming for SPORTS ILLUSTRATED TV (SI TV), the brand’s new streaming video network. In this role, his purview expands to oversight of original and acquired video content for SI TV. He was most recently Supervising Producer for the SPORTS ILLUSTRATED Group at Time Inc. and continues to report to Ian Orefice, Head of Programming, Time Inc., and Chris Stone, Editor-in-Chief, SPORTS ILLUSTRATED Group.
Since joining Time Inc. in 2016, Oshinsky has helped SPORTS ILLUSTRATED expand sports video offerings to include more platform-specific videos, new short-form franchises such as “24 Hours With” from The MMQB, long-form documentaries and live productions around key events like the NFL and NBA drafts, as well as tent-pole franchises from SI such as SI Swimsuit and Sportsperson of the Year.
“Josh is a leader who brings a unique eye and storytelling ability specific to sports video, and he has taken the incredible SPORTS ILLUSTRATED brand and made it come to life on all platforms and in all formats in a way that provides an unparalleled holistic consumer experience,” said Orefice. “Judging by the increase in video views and engagement that Time Inc. Sports Group has achieved, it is clear that Josh’s creative output resonates with audiences and will continue to do so with the SPORTS ILLUSTRATED TV platform.”
Oshinsky was instrumental in the groundbreaking VR series “Capturing Everest” and has helped increase viewership for existing programs such as SPORTS ILLUSTRATED’s daily news show, “SI Now.” He directed the new feature-length documentary, “89 Blocks,” which is executive produced by SPORTS ILLUSTRATED with LeBron James’ and Maverick Carter’s Uninterrupted, and he played a key role in reaching a deal with FOX Sports, which acquired the film. The documentary film, which spotlights an inspiring high school football team in the proud but challenged community of East St. Louis, premiered nationally on FOX this November. Oshinsky also served as Executive Producer on the first nationally televised production of the SI Sportsperson of the Year Awards Show, which recently aired on NBCSN and Univision Deportes Network. He will play an essential creative role in the Time Inc. Productions/SPORTS ILLUSTRATED collaboration with Jerry Bruckheimer Television, “Sports Illustrated: True Crime,” and will continue to guide video conception, production and acquisition for SPORT ILLUSTRATED TV.
Prior to joining Time Inc. in 2016, Oshinsky spent 16 years producing a wide array of sports TV shows and films. His credits include: senior producer for Showtime’s The Franchise, for which he won a National Sports Emmy for Outstanding Edited Series (The Franchise: A Season with the San Francisco Giants, 2011); producer/editor of ESPN's 30 for 30 documentary, “Four Days in October,” which won a Peabody Award for Distinguished Continuing Series in 2010; and executive producer for SI’s annual The Making of Swimsuit docu-series.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 230 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year and the FOOD & WINE Classic in Aspen.
Danny Leonard, 212-522-0361, email@example.com