New York, April 4, 2014 – Lori Leibovich was named editor of RealSimple.com, it was announced today by Real Simple Editor Kristin van Ogtrop. In her new role, Lori will be responsible for Real Simple’s digital content, including ongoing product development and growing the award-winning lifestyle brand’s daily website. Leibovich begins her new position on May 5 and will report to van Ogtrop.
Leibovich joins Real Simple from The Huffington Post where she served as executive lifestyle editor. During her three years at Huffington Post, she oversaw lifestyle coverage and content creation across 13 sites, developed strategies for social media and video, and launched five new verticals, including HuffPost Women and HuffPost Parents.
Prior to joining Huffington Post, Leibovich worked on some of the most high-profile media launches, including Salon.com, one of the first national online magazines. As the lifestyle editor at Salon, she introduced one of the web’s first women’s news blogs, Broadsheet. She was also part of the launch team of Talk magazine and was an editor at Cookie, Teen People, and Babble. She has written widely for publications including The New York Times and the Washington Post and edited the acclaimed anthology Maybe Baby (HarperCollins). Leibovich appears often on national television and has been a panel moderator at conferences including SXSW, BlogHer, and TedX Women.
“Lori is a seasoned journalist and digital pioneer,” said van Ogtrop. “Her extensive lifestyle experience across digital and print make her the perfect choice to lead RealSimple.com and expand this amazing brand’s footprint and reach.”
Real Simple had more than 9 million uniques in February and the brand recently reached 1 million fans on Facebook.
About Real Simple
Real Simple (www.realsimple.com) launched in March 2000 to provide inspiring ideas and practical solutions to help today’s busy woman navigate her everyday life. Throughout its 14-year history, Real Simple has been a leader in understanding the modern woman. The brand creates a community in which consumers can share their ideas and learn about women like themselves. With a monthly print magazine, robust website, tablet editions, mobile apps, licensed products, books, and a strong social media presence, Real Simple enjoys an unduplicated monthly audience of 10 million. Real Simple is published by Time Inc., the largest magazine media company in the U.S.###
Lee Rothchild, 212-522-3773, email@example.com