Cotton Partners for Launch of PEOPLE CelebWatch Using Snap Banners and Social Integration
CelebWatch is the First Stand-Alone Digital Offering As Part of PEOPLE's All Access Subscription
NEW YORK, NY (November 28, 2012) – PEOPLE.com, the No.1 celebrity magazine website, announces "PEOPLE CelebWatch," a new mobile app available now for the iPhone. PEOPLE CelebWatch blends PEOPLE's unmatched entertainment coverage with the latest news and tweets from the celebrities that matter most to users. Through a new, customizable newsfeed, users receive instant alerts when their favorite stars are in the spotlight along with breaking news from PEOPLE.
"CelebWatch gives users the access and breaking news that they love from PEOPLE with the opportunity to personalize the experience to receive exactly the kind of entertainment news and updates they want in real time," said Janice Morris, Managing Editor, PEOPLE Digital. "We've integrated social and sharing elements into the app, making it as easy as possible for users to react and share the PEOPLE experience with friends and other celeb news junkies!"
CelebWatch Features: The PEOPLE News You Want Now
About PEOPLE Digital
PEOPLE.com is the No. 1 celebrity magazine website, with more than 13 million unique users a month and more than 1 billion pageviews. Powered by an extensive team of web-dedicated editors and writers, PEOPLE.com provides an unrivaled 360-degree look at star lives via several channels—the A-Z celebrity bio database, News, Photos, Moms & Babies, Pets, TV Watch, Video and StyleWatch. The site's mobile editions are read by more than 5 million users each month, while the site's social media extensions reach nearly 10 million fans every day.